9 Best Online Product Marketing Courses & Certifications of 2023

Students with so many Product Marketing classes available online, find it extremely difficult to meet their needs. Learners often ask if there is a Product Marketing course for each case. The response is YES. Below are popular courses available. Registering for the right course is an important factor in your career progression. In this article, the best Product Marketing courses were selected by experts in 2023. The main aim is to illustrate the best-known courses in every category. Select one that best suits your needs, based on your preference.

However, let’s look at the best Product Marketing courses on the market.

1. Digital Product Management by University of Virginia

Offered By: Coursera

Duration: 19 hours

The aim of this particular course of Virginia University is to teach you how to analyze market data , build requirements and manage sales / marketing operations. Registering for this course will allow you to learn practical skills and insights which you need to effectively build an organizational strategy for product management in your company and to concentrate on your work using modern product management techniques. The course is developed by the seasoned faculty of the University of Virginia, who can help you answer difficult questions on your learning journey. After you have completed the course, you will also receive a university certificate of completion.

• Discover how new product approaches and concepts are discussed when maintaining and expanding the company’s current products
• Understand how you can lead the way and build a secure working atmosphere for all actors engaged in product success as a modern product manager
• Learn how development, engagement and monetization can be analyzed using qualitative and quantitative approaches and how to apply the same techniques at the appropriate time.
• Through this course, you learn comprehensive skills such as product/market fit, concept thinking, project management, pipeline creativity, lean startup, etc.

Rating: 4.7 out of 5

You can Sign up Here

2. Product Strategy

Offered By: Kellogg School of Management

Duration: 2 months, 4-6 hours/week

People responsible for designing or implementing product strategies should use this course to establish an approach that supports product strategies as a pathway to development. The curriculum will allow you to evaluate new product opportunities to reach ‘go’ or ‘no-go’ conclusions effectively, and to determine the advantages and disadvantages of other business models such as SaaS or Pivot, where your current business model does not provide growth. Upon finishing the programme, you will be prepared with all the strategies used in everyday business development by technology-driven businesses.

Key Highlights:

• Learn how to build buyer facades, positioning, and messaging on Kellogg School of Management’s exclusive tools
• An efficient product marketing system to help you build a marketing plan with seven elements
• Work with several applications that give you practical experience dealing with product marketing concepts
• The 8 separate modules contain any small detail relevant to product policy, marketing and inventory management
• Access personalized case studies and examples produced by seasoned faculty members with leading-edge companies including AT&T, Facebook , Microsoft, etc.

Rating: 4.7 out of 5

You can Sign up Here

3. Digital Product Management by Boston University

Offered By: edX

Duration: 6-8 weeks, 4-8 hours/week

A MicroMaster program that helps you to understand and convey product requirements, create road maps, organize and manage production processes, launch a product and track the product life cycle. Through this curriculum you can learn how you can create your product from the initial idea through consumer analysis, co-creation and rapid prototyping, and gain a strong understanding of social media and business testing practices. Two courses are included in the curriculum that leverage object-oriented thought, digital processes and data analytics tools for developing limiting skills in product marketing strategies, evaluation and adaptation.

Key Highlights:

• Knowledge of different techniques for monitoring agile development, experimentation, rapid prototyping and risk management with objective-oriented development
• Learn how to produce, validate and co-create customer needs, suggestions, and map outcomes into product and consumer requirements, as well as positioning documents
• Obtain clear understanding of the concepts and mechanisms needed to establish product roadmaps and pathways
• Download several video tutorials, quiz, training activities, hands-on exercises, etc.
• Find out about trends in product marketing strategies across various companies and emerging digital markets

Rating: 4.5 out of 5

You can Sign up Here

4. Brand and Product Management by IE Business School

Offered By: Coursera

Duration: 13 hours

If you’d like to know how to recognize the essential details necessary for creating a product and brand strategy that can create fast gains and long-term value, this course could be the right option. This class will help you understand how to develop an action schedule to execute your brand strategy both internally and externally. The class with specific applications allows you to define the right matrices for successful delivery of your product and brand strategy, to adapt them according to the test and to learn the methodology.

Key Highlights:

• Acknowledge the difficulty of managing products during your lifecycle and learn how to train your staff to fulfill your brand commitment
• Developed by a professor of IE and a Marketing Specialist, who will help you learn six different modules used in the course during the course.
• Realize the importance and use of brand development, architecture and portfolios for brand and product management to achieve greater success
• Use the opportunity to consult clients and experts to highlight the value of brand strategy

Rating: 4.7 out of 5

You can Sign up Here

5. Certified Product Marketing Manager

Offered By: 280Group

Duration: 15-16 hours

If you’d like to become a qualified product marketing manager, this 280Group course will help you in your quest. The curriculum is developed by experienced teachers of the 280Group, who are familiar with all major product management principles and techniques. They will help you master the key product management skills so that you can play a more successful role while building a reputation. During the tutorial, you will be able to communicate with your professors to answer your class questions. You will be able to demonstrate your mastery and advance your career with a professional credential after the curriculum has been completed.

Key Highlights:

• Included with over 20 learning guides, interactive activities, quizzes, research materials and an inclusive content creation exercise to pass a qualified product marketing exercise
• Master all necessary competences and strategies a product marketing manager requires in the entire product life cycle
• A fully versatile programme, free to study from your comfort zone
• Discuss a range of subjects during the course, including product marketing skills, techniques, methods, and terminology used to handle any product at any step of the product life cycle

Rating: 4.4 out of 5

You can Sign up Here

6. Become a Product Manager

Offered By: Udemy

Duration: 12-13 hours

This is the most up-to-date and full online product management course. You’ll know everything from creation to market analysis, UX wireframing, prototyping, development and metrics across the entire product management process. You can also know how to develop a product with customer narratives, project management, scoping and management. During the class, you can interview real-life product managers to prepare you for the role of product manager. Cole Mercer and Evan Kimbrell, who serve as Product Manager for more than 11 years, developed the program.

Key Highlights:

• Learn how to recognise useful ideas and devote resources when recognizing consumer attitudes to a company
• Understand and appreciate the different functions of a manager across the styles and sizes of businesses, how the product life cycle works and how it is applied to the product.
• Create a portfolio to assist you to get a job as a product manager in a reputable company
• Understand how to differentiate between primary, secondary, alternative and future customers before hitting consumer roots.

Rating: 4.5 out of 5

You can Sign up Here

7. Become Great at Product Marketing

Offered By: CXL

Duration: Variable

It is one of the popular product marketing courses to help you know more about product management and marketing. This program will show you to place and plan a tangible product launch and to turn the marketing of goods into a transversal powerhouse for your business. You acquire all the knowledge you really need to be a good product marketer who can achieve cohesion, win sales and drive results. The curriculum was developed by Lucas Weber, who has been employed for the last ten years as a software product manager. During the class, he can help you understand the concepts easily.

Key Highlights:

• Learn how you can use combat cards, flowcharts and competitive analysis to make decisions based on data and buy-in internally
• Know how to prepare a product launch in order to lead, sell and attract clients, and to develop and deliver highly impact marketing solutions for your business.
• Generate high-conversion data that fits consumer desires and values into messaging.
• To build frameworks of message and positioning that can differentiate a product and win sales
• Understand how a system can quantify and evaluate product marketing ‘s effectiveness in business growth can be used

Rating: 4.4 out of 5

You can Sign up Here

8. Product Marketing Essentials by Stanford School of Engineering

Offered By: Online Stanford

Duration: Variable

This course is a perfect option for you if you have a creative product concept but you don’t have enough experience in creating and selling goods. The course will help you to understand the basic needs and desires of your target market, and how to recognise influences that can influence your client ‘s behaviour. The curriculum content is presented in a clear way so that every topic can be covered simply and conveniently. The curriculum with given tasks will also give you a certificate of completion, which you can share with employers to demonstrate your skills.

Key Highlights:

• You can put your product in the market to obtain economic and psychological value
• Understand and recognize what drives consumers on your target market and how this knowledge will exploit best opportunities on your market
• Start creating new product ideas with brainstorming and ideation frameworks and use segmentation techniques to determine your prospects and their requirements
• Get full-year access with video lectures, assignments, examinations and much more to courses content
• Planned and tested by some Stanford School of Engineering expert instructors

Rating: 4.4 out of 5

You can Sign up Here

9. Learn Strategic Product Marketing

Offered By: PMM Bootcamp

Duration: Variable

This Bootcamp product marketing program is built to take you through the fundamentals of end-to – end marketing. The program helps you learn about research on the market and customers, competitive analysis , business strategy, strategic planning and much more. Beyond the course material, you will also have access to guidance and models that allow you to understand how product marketing functions. The course is developed by PMM Bootcamp’s qualified teachers, who are deeply aware of product marketing. You will be in direct communication with the teachers to apply and solve your questions during the class. And you will obtain a certificate of completion after the course has been successfully completed.

Key Highlights:

• Learn regarding acquisition and marketing interaction strategies needed for continuous product growth
• Have a clear understanding of key product marketing principles that will assist you to learn how to create, manage and sell your product for the success.
• Including quizzes, ratings, activities and real-world examples that will enable you to test your learning skills
• Discuss a variety of topics in the course, including behaviour assessment, customer reviews, A / B testing, metrics and performance monitoring.

Rating: 4.4 out of 5

You can Sign up Here

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Wrapping Up

This is the list of the 9 Best Online Product Marketing Courses & Certifications of 2023. They are popular and loved by many experienced Product Marketing users. You will find between these courses what you need to learn in order to continue your Product Marketing journey.