a strategy of diversifying into unrelated businesses

A strategy of diversifying into unrelated businesses

A)is aimed at achieving good financial fit (whereas related diversification aims at good strategicfit).

B)is the best way for a company to pass the attractiveness test in choosing which types of businesses/industries to enter.

C)discounts the value and importance of strategic fit benefits and instead focuses on building and managing a group of businesses capable of delivering good financial performance irrespective of the industries these businesses are in.

D)concentrates on diversifying into businesses where a company can leverage use of a well-known brand name in ways that create added value for shareholders.

E)generally offers more competitive advantage potential than related diversification.