Tata CLiQ is hiring for the role of Manager- Customer Retention Marketing!
Responsibilities of the Candidate:
Lead and oversee the comprehensive CRM efforts across Tata CLiQ’s verticals, ensuring effective engagement and retention strategies.
Collaborate with a team to develop and execute strategies that meet App Retention & Engagement KPIs.
Manage the entire spectrum of CRM channels including Email, Notification, SMS, WhatsApp, and Browser Notifications, ensuring comprehensive planning and execution.
Work in conjunction with the Category team to strategize and achieve channel-specific targets for visits, orders, revenue, and conversion rates.
Collaborate with the Content/Creative team to identify impactful user nudges, providing feedback on successful strategies.
Plan monthly calendars to align with specific category requirements and optimize for CTRs and Conversions.
Develop and analyze dashboards for campaign optimization, providing insights and accurate reporting for informed decision-making.
Spearhead initiatives to boost repeat purchases, frequency, order/user ratio, and Customer Lifetime Value through targeted cohort strategies.
Define capabilities and drive implementation of necessary CRM tech for automation and personalization in coordination with the tech team.
Manage and own monthly/quarterly/annual sale events, ensuring maximal revenue and engagement targets through meticulous campaign planning and execution.
Bachelor’s degree in marketing, Business, or a related field. An MBA is advantageous.
Proven track record as a Retention Marketing Manager, particularly within the E-commerce and marketplace domains.
Experience in retention or other CRM marketing activities with hands-on expertise in CRM channel operations (e.g., Clever tap, Mo-Engage, Web Engage).
Strong analytical skills with proficiency in data-driven decision-making, utilizing tools like Omniture, Google Analytics, and SQL.
Proficiency in customer segmentation and personalization techniques to deliver targeted and relevant communications.
Experience in team management, handling direct reports, and effectively managing multiple stakeholders.
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