The Post Graduate Diploma in Marketing Management is a two-year program. Marketing is an approach of determining what items that people could be engaged in, as well as the type of sales, advertising, and business growth, plan to employ. Because marketing is the firm’s fundamental development, marketing management is beneficial in any organization.
The principles of marketing and operations management, as well as HR, finance, and general administration, are covered in this course. This program teaches students how to improve their company management skills. The course material is updated on a regular basis to include new marketing approaches and to provide a brief explanation of marketing.
Top Colleges that offer this course are:
- New Directions International Institute of Management, Hyderabad
- I.I.K.M Business School, Calicut
- Bangalore University, Bangalore
- IMT, Ghaziabad
- JK Business School, Gurgaon
In India, the regular program fees for this program are between INR 15000 and 1 Lac. Individuals can only enroll in the program after earning a Bachelor’s degree in any relevant subject with a minimum grade point average of 50 percent. Many institutes need students to pass a university-sponsored admittance exam or MAT/CAT test scores in order to be admitted.
Eligibility for PGDM in Marketing Management
In case of applying for the program, students should meet the following eligibility requirements:
- Candidates must have a university degree in any subjects from a recognised institution, or an similar degree recognised by the Association of Indian Universities, with a minimum grade of 50%.
- Students with at least two years of professional experience are also qualified to participate.
Admission Process for Post Graduate Diploma in Marketing Management
The student’s acceptance to the program is based only on his or her bachelor’s marks. Many institutes require students to pass an admission test such as the MAT/CAT, accompanied by individual interviews and a group discussion. Several of the entrance exams for this degree that has been held in the country include:
- MAT – For enrollment to Management/Post-Graduate Diploma Management programmes, a Management Aptitude Test is administered. The MAT Exam is held four times per year, in February, May, September, and December.
- CAT – Entrance to different Management degrees is determined by taking the Common Admission Test. In the month of November, the exam will be held. A few of the qualities examined in the exam include quantitative ability, logic, reading comprehension, and verbal and nonverbal communication.
Course Overview for Post Graduate Diploma in Marketing Management
The table below summarises some of the course’s important features.
| Course Level | Post Graduate Diploma |
| Duration | 2 years |
| Examination Type | Semester system/ Year wise |
| Eligibility | Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it. |
| Admission Process | Merit Based/ Entrance Test |
| Course Fees | INR 15, 000 to 1, 20, 000 |
| Average Starting Salary | INR 1, 00, 000 to 7, 00, 000 |
| Top Recruiting Companies | ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers |
| Top Recruiting Areas | Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies |
| Job Positions | Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager |
What is about thr Post Graduate Diploma in Marketing Management?
Marketing managers have one of the most difficult challenges in the present era. Creating marketing plans that produce optimal and cost-effective results. A Post Graduate Diploma in Marketing Management will help you gain a deeper grasp of business by allowing you to apply what you’ve learned in the classroom to real-world situations.
This curriculum aids in the comprehension of numerous management and entire marketing domains, as well as digital advertising and strategic communications principles, categorization, target-specific, customer engagement, and global marketing planning. Accomplished postgraduates can find work in a variety of fields, including printing, educational establishments, retail, manufacturing, advertising, finance, and insurance.
Skills You Will Learn During the Course
Communication skills
Employees, regardless of their work title, must be able to communicate effectively. You’ll be interacting with consumers, vendors, staff members, and senior executives as a manager. You will be the key point of contact and will be responsible for ensuring that communication is clear, honest, and accessible throughout the business. With group discussions, role-playing in events, industrial tours, industry engagement, and much more, a PGDM in Marketing Management program can help you improve your communication abilities.
Ability to Plan Ahead
Companies today expect their administrators to be cautious, foresighted, and imaginative in order to achieve their long-term objectives. As a result, considerable planning skills are needed for managers. You will not only study these abilities during your PGDM degree, but you will also have the opportunity to use them during managing projects.
Management Abilities in a Group
A PGDM in Marketing management curriculum teaches team managerial skills, which are essential for any management. Every company’s most precious asset is its employees. Professionals must be aware of their tasks and responsibility, as well as the shared objectives they must attain, in order to assist the business in achieving its purpose.
Leadership Skills
A PGDM program’s major goal is to mold prospective leaders and managers. As a result, many graduates in a PGDM program, and several working individuals seeking to advance their careers do so as well.
Organization skills
A PGDM program’s major goal is to mold prospective leadership and management. As a result, many graduates in a PGDM program, and several working individuals seeking to advance their careers do so as well.
Top Colleges for Post Graduate Diploma in Marketing Management
The best institutions that provide a Post Graduate Diploma in Marketing Management are listed in table below.
| Name of the Institute | State/ City |
|---|---|
| Accman Institute of Management | Uttar Pradesh |
| Advanced Institute of Management | Delhi |
| Aligarh Muslim University | Uttar Pradesh |
| Amazon Institute of Hotel Tourism and Management | Uttarakhand |
| Annamalai University | Tamil Nadu |
| Annex College of Management Studies | West Bengal |
| Arunachal University of Studies | Arunachal Pradesh |
| Assam University | Silchar, Assam |
| Avagmah Business School | Bangalore, Karnataka |
| Bangalore University | Bangalore, Karnataka |
| Bharati Vidyapeeth University | Pune, Maharashtra |
| Birsa Institute of Technology | Ranchi, Jharkhand |
| BLS Institute of Management | Ghaziabad, Uttar Pradesh |
| Chetana’s Institute of Management and Research | Mumbai, Maharashtra |
| New Directions International Institute of Management | Hyderabad |
| I.I.K.M Business School | Chennai |
| Skyline Business School | Gurgaon |
| Doon Business School | Dehradun, Uttarakhand |
| Galgotias Business School | Noida, Uttar Pradesh |
| Guru Nanak Dev University | Amritsar, Punjab |
| IILM Institute of Higher Education | Delhi |
Syllabus for Post Graduate Diploma in Marketing Management
| Semester I | Semester II |
|---|---|
| Management Theory and Practice | Marketing Management |
| Organizational Behavior | Financial Accounting and Analysis |
| Business Economics | Essentials of HRM |
| Corporate Social Responsibility | Strategic Management |
| Information Systems for Managers | Business Statistics |
| Business Communication | Business Law |
| Semester III | Semester IV |
| Brand Management | B2B Marketing |
| Consumer Behaviour | Services Marketing |
| Marketing Strategy | Integrated Marketing Communications |
| Customer Relationship Management | Marketing Research |
| Sales Management | Business: Ethics, Governance & Risk |
| International Marketing | Project |
Distance Education in PGDM Marketing Management
The PGDM in marketing management is a two-year post-graduate program that has attracted considerable a large number of candidates. People interested in enrolling in this program must be aware that the Post-Graduate Diploma (PGDM) in Marketing Management is also offered through online education.
Students order to be admitted to the PGDM program should have earned a bachelor’s degree from a recognized board/university in any specialization. The Post-Graduate Diploma (PGDM) in Marketing Management core curriculum is quite engaging, and it consists of four semesters in total, all of which are meant to provide learners with the most expertise in the new advertising discipline.
Best Colleges for Distance PGDM In Marketing Management
There are quite a number of institutions offering remote education PG diploma in management programs in a variety of specializations. There seem to be dozens of institutions offering better post-graduate programs in marketing as well as other management disciplines. To get the most out of the program and the university that offers it, applicants must strive to reserve a seat in one of the best institutions. If you earn a PGDM in marketing management from a reputable college, you will have a better chance of having a great career ahead of you.
Nevertheless, in the corporate world, there seem to be countless options, finding it challenging to select the best college for them. As a result, we’ve compiled a selection of the best university provides an online PGDM in Marketing Management program:-
| S.No. | Name of Institute | City |
| 1. | Asia Pacific Institute of Management | New Delhi |
| 2. | Narsee Monjee Institute of Management Studies (NMIMS) | Pune |
| 3. | Acton Business School | Maharashtra |
| 4. | IIKM Business School | Calicut |
| 5. | Bangalore University | Bangalore |
| 6. | Skyline Business School | Delhi |
| 7. | Advanced School of Management | Delhi |
| 8. | Aligarh Muslim University | Aligarh |
| 9. | Annamalai University | Cuddalore |
| 10. | Annex College of Management Studies | Kolkata |
Career Scope for Post Graduate Diploma in Marketing Management
Marketing is an important component of any business. Marketing graduate students are critical in studying the industry, understanding buyer behavior, and demands, and developing an appropriate corporate plan. After you have completed your postgraduate degree in marketing management now is the opportunity to seize an incredible employment chance to advance your employment. So, if you’re serious about progressing in your profession, you should hunt for the top marketing positions that are now available.
In the subject of marketing, PGDM degree holders have a variety of employment options. Following is a range of available career paths after completing a distance PGDM in marketing management:-
- Market Research Analyst
- Brand Manager
- Media Planner
- Advertising Manager
- Communications Manager
- Category Manager
- Business Development Manager
- SEO Manager
- Campaign Manager
- Marketing Manager
- Consumer-Relation Manager/Relationship Manager
- Sales Manager
Average Salary Of PGDM Marketing Management
You will almost certainly get your ideal job in marketing management after completing your post-graduate diploma in marketing management at the best college. While committing to the PGDM Marketing Management program for their postgraduate studies, students should learn about the remuneration options and employment opportunities. If you have a PGDM education from a reputable university, you will be able to find work with a competitive pay package.
A PGDM university graduate in marketing management can expect to earn between Rs.3 lakhs and Rs.10 lakhs per year on average. In addition, your work experience plays a significant influence in determining your pay package. If you have a lot of field experience, you will undoubtedly reap certain rewards and benefits. If you have exceptional communication abilities, you can pursue a sales position as a professional postgraduate. Literature and advertising are two options for more creative minds.
| Job Position | Job Description | Annual Average Pay Scale (INR) |
|---|---|---|
| Marketing Executive | Marketing executive responsible for creating marketing strategies to promote a product, service, or concept. | 2,42,075 |
| Marketing Manager | The marketing manager is in charge of creating, formulating, and executing marketing strategies for a company. | 6,44,431 |
| Market Research Analyst | The primary function of a market research analyst is to collect and analyze market data. | 3,51,516 |
| Brand Manager | The brand manager creates the overall strategy and directs marketing activities to boost the price and performance of a particular brand, service, or product. | 9,23,148 |
| Advertising Manager | Advertising managers assist in the areas of advertising, marketing, and branding. | 5,00,505 |
| Marketing Communications Manager | The Marketing Communications Manager is in charge of overseeing and directing the marketing, advertising, and public relations workflow. | 7,17,043 |
| Sales Manager | They are in charge of sales goals, sales motivation, sales planning, relationship building, coaching, and process management, among other things. | 9,97,728 |
FAQ’s for PGDM in Marketing Management
Following the conclusion of your marketing management education, you must start applying for various positions in large corporations and begin your career to gain a minimum of knowledge.
The PGDM marketing management program lasts two years and is separated into four semesters.
The Postgraduate Diploma in Marketing Management (PGDM) is a two-year curriculum open to postgraduate students. It instructs participants on topics development of advanced marketing management.
The remuneration ranges from Rs.3 lakhs to Rs.10 lakhs per annum while completing the PGDM in the marketing management program.
