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A PhD in marketing is a three- to five-year doctorate program in sales and marketing management. This is a professional degree that focuses on preparing students to teach and conduct research through a variety of courses that cover theoretical aspects of marketing.
The act or business of promoting and selling products or services is known as marketing. The development of sophisticated, cutting-edge research skills that aid in the creation of new knowledge in a specific area of marketing is emphasized in the PhD Marketing program. Students will study quantitative models in marketing literature and learn how to analyze and evaluate current models in this course. Students spend a lot of time thinking about issues like research design, measurement and scaling, and data collection.
Marketing is a multidisciplinary field that incorporates theory and methodology from a variety of disciplines, including psychology, sociology, mathematics, statistics, and economics. New methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources, econometric analysis of large data bases, and micro-economic models for marketing strategy are among the most recent developments in the field.
Consumer behavior, which is primarily psychology-based, and quantitative modeling, which is largely based on economic and statistical theories, are taught to PhD (Marketing) candidates. Students in the Marketing doctoral program are expected to become active participants in the academic community.
Students who complete a PhD marketing course have numerous job opportunities both in India and abroad. Students can work as brand managers, market research analysts, new product managers, teachers and lecturers, and so on in marketing firms, management companies, and multinational corporations.
The following table lists the highlights of the PhD marketing program:
| Course Name | PhD Marketing |
| Also referred as | Doctor of Philosophy in Marketing |
| Level of Course | Doctorate |
| Duration of Course | 3 Years |
| Criteria for Eligibility | Hold a Master’s degree in relevant discipline from a recognized university |
| Process of Admission | Merit based/Entrance exam |
| Average Fees (Annually) | INR 50,000 to 4,00,000 |
| Positions of Job | Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive,Brand Manager, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc. |
| Top Areas of Recruitment | Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Research & Educational Institutes,Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. |
| Average Salary Per Annum | INR 2,00,000 to 10,00,000 |
A student must be eligible to enroll in a specific course. The following are the requirements for the PhD in Marketing program:
Although the PhD in Marketing program syllabus varies by college, it generally consists of a few common foundation courses from which students can choose according to their interests.
The following table lists the most common subjects covered in a structured PhD marketing curriculum:
| FIRST SEMESTER | SECOND SEMESTER |
|---|---|
| Marketing Models | Brand and Product Management |
| Marketing Models | Reading Seminar in advertising management |
| Theories in Consumer Behaviour | Supply Chain Management |
| Advances in Retail Management | Marketing and Public policy |
| Research Methodology | Statistics |
| Relevant Links | ||
|---|---|---|
| Ph.D. (pharmacology) | Ph.D. (pharmacy) | Ph.D. (operation Management) |
| Ph.D. (medicinal Chemistry) | Ph.D. (pharmaceutical Sciences) | Ph.D. (pharmaceutics) |
The PhD marketing admission process varies depending on the university’s rules and regulations. Some universities admit students to PhD marketing programs based on their master’s degree accomplishments. Some of India’s most prestigious universities prefer to admit qualified candidates through entrance exams.
The admission procedures for PhD Marketing admission in Indian universities are listed below.
Universities offering PhD Marketing programs offer merit-based admission, which allows students to be admitted based on their graduation grades.
Below are the steps of the entrance-based admission process:
Students should be aware that if the aforementioned certificates are not attached to their application, their application will not be taken into account for admission.
The following is information and details about the PhD Marketing program.
The table below lists the top PhD marketing schools and universities that offer full-time programs.
| Ranking by NIRF | Institute Name | Average Fees (Annually) | Process of Admission | Average Salary Per Annum |
|---|---|---|---|---|
| 44 | KIIT, Bhubaneswar | INR 2,25,000 | Entrance Exam + PI | INR 6,50,000 |
| 151 | Nirma University, Ahmadabad | INR 40,000 | Entrance Exam + PI | INR 8,00,000 |
| 151 | IIFT, Kolkata | INR 2,00,000 | Entrance Exam + PI | INR 10,50,000 |
| 151 | Alliance University, Bangalore | INR 1.50 Lakhs | Entrance Exam + PI | INR 4,19,000 |
| 151 | Amity University, Mumbai | INR 80,000 | Entrance Exam + PI | INR 7,50,000 |
| 151 | Sharda University, Greater Noida | INR 50,000 | Entrance Exam + PI | INR 5,00,000 |
| – | Gitam Institute of Management, Visakhapatnam | INR 73,200 | Entrance Exam + PI | INR 5,20,000 |
| – | Singhania University, Jhunjhunu | INR 66,500 | Entrance Exam + PI | INR 4,00,000 |
| – | YBN University, Ranchi | INR 1.04 Lakhs | Entrance Exam + PI | INR 3,75,000 |
| – | Shailesh J. Mehta School of Management, Mumbai | INR 25,800 | Entrance Exam + PI | INR 4,80,000 |
PhD Marketing and PhD Management Studies are two doctoral-level courses offered by a variety of institutes across India. For more comparison information, see the table below:
| Basis of Comparison | PhD Marketing | PhD Management Studies |
|---|---|---|
| Highlight | Students will learn about consumer behavior, which is primarily psychology-based, as well as quantitative modelling, which is largely based on economic and statistical theories. | This course’s goal is to provide comprehensive information and perspectives on the management skills needed to run a company or business. |
| Process of Admission | Merit/ Entrance-Based | Merit/ Entrance-Based |
| Eligibility Criteria | Masters or equivalent degree in a relevant field from a recognized university | Masters or equivalent degree in a relevant field from a recognized university |
| Average Fees (Annually) | INR 50,000 to 4,00,000 | INR 20,000 to 5,00,000 |
| Positions of Job | Marketing Executive, Marketing Executive, Marketing Manager,Marketing Communications Leader, New Product Manager, Resident Marketing Executive, Teacher & Lecturer etc. | HR Manager, Data Analyst, Business Development Manager, Senior Marketing Manager, Associate Manager etc. |
| Average Annual Salary | INR 2,00,000 to 10,00,000 | INR 4,00,000 – 8,00,000 |
If a student wishes to pursue a PhD in marketing program, he or she must first pass the entrance exam. While preparing for the PhD entrance exam, students should keep the following important tips in mind so that they can properly prepare for the exam and pass the qualifying examination with flying colors.
The table below shows the comparison between India’s three top PhD marketing colleges.
| Basis of Comparison | IIFT, Kolkata | KIIT, Bhubaneswar | Nirma University, Ahmedabad |
|---|---|---|---|
| Highlight | IIFT Kolkata offers full-time and part-time MBA programs. Furthermore, it is the only MBA in International Business program among India’s top ten business schools. | The Kalinga Institute of Industrial Technology (KIIT) was established in 1992 as a private university. NAAC, NBA, and IET all accredit the university. KIIT is one of India’s top-ranked private universities, with UGC and NIRF accreditation. The University offers a variety of courses in medicine, biotechnology, law, computer application, management, and engineering. | It is well-known for its academic atmosphere and facilities. It is accredited by NAAC and recognized by the University Grants Commission [UGC]. The Association of Commonwealth Universities [ACU] and the Association of Indian Universities [AIU] are both members of the KIIT university. Undergraduate and graduate degrees are available at the university. Undergraduate and graduate degrees are available at the university. |
| Ranking by NIRF | 151 | 44 | 151 |
| Place | Kolkata | Bhubaneswar | Ahmedabad |
| Process of Admission | Entrance Exam + PI | Entrance Exam + PI | Entrance Exam + PI |
| Average Annual Fees | INR 2,00,000 | INR 2,25,000 | INR 40,000 |
| Average Annual Salary | INR 10,50,000 | INR 6,50,000 | INR 8,00,000 |
| Top Employers | IBM, ICICI Bank, Practo, Google, Goldman Sachs, Godrej Industries, Glocal Healthcare, Philips,Honda, Air India, American Express, American Express, Arga Investments, Reebok etc. | Amazon, L&T Technology Services, KPIT, ITC InfoTech, Ramky Environ Engineers, Samsung R&D, Accenture,Skylark Drones, Zomato, Hexaware, HP, TVS Motors, Tudip Technologies, Tata Steel Processing & Distribution etc. | Cybage India Software, IBM, Saint-Gobain Glass, Synopsys, Essar group, Fractal Analytics Ltd, Cognizant,Hewlett-Packard (HP), Samsung, TCS, Easy Commerce, L & T INFOTECH, MphasiS, Sanmar Group etc. |
There are a variety of national and state-level entrance exams to take in order to be admitted to a PhD marketing program. Some of the most popular PhD marketing entrance exams are listed below.
A candidate with a degree in this field has a wide range of job opportunities. Working for the government, private organizations, and a variety of other sectors will be simple for them. They can also teach in colleges or universities as professors or lecturers.
PhD marketing graduates can work in academic institutions as well as in high-level research and development positions in industry and other organisations.
PhD holders in marketing seek jobs as Professors, Brand Managers, Marketing Managers, Marketing Executives, Deputy Managers, and other positions in a variety of industries.
The following is a list of some of the most common PhD marketing job profiles and career prospects following completion of the course:
| Profile of Job | Description of Job | Average Salary (Annually) |
|---|---|---|
| Teacher/Lecturer | A lecturer’s and teacher’s responsibilities include developing curricula and delivering course material, conducting research, fieldwork, and investigations, and writing up reports, publishing research, delivering presentations, and networking with others in the field, travelling to other universities or academic settings to participate in learning opportunities and gain experience, participating in committee, departmental, and faculty meetings, and providing professional development opportunities. | INR 3,33,000 |
| Marketing Manager | A Marketing Manager’s day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with med.tech companies to develop, implement, and execute strategic marketing plans for an entire organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones. | INR 4,13,000 |
| New Product Manager | Product managers’ responsibilities include determining customers’ needs and desires through market research, recommending the nature and scope of current and future product lines through product specifications and requirements, and evaluating new product ideas and/or product or packaging changes. | INR 8,64,000 |
| Brand Manager | A brand manager’s job is to come up with and design promotional activities that will help an organization’s service or product get the message out there. Advertising, promotion creation, and marketing campaign generation are some of their responsibilities. | INR 3,50,000 |
| Deputy Manager | A deputy manager, also known as an assistant manager, assists the manager in developing, coordinating, and planning projects and programs. Deputy managers’ duties and responsibilities differ depending on where they work. | INR 5,60,000 |
The aspirations and goals of each individual will determine whether or not they pursue a PhD in marketing. The following are some of the advantages and benefits of pursuing a PhD in Marketing degree program:
PhD in Marketing degree holders can work in a variety of settings, including teaching, research, large, small, private, religious, secular, and even a few industry positions.
It is beneficial if you want to pursue an academic career or work in the field of education, or if you want to work as a consultant for marketing consulting firms doing research-related projects.
USA and Australia are the best in the world for Business and Marketing PhD courses.
Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University, and others are among the top universities in India that offer PhD marketing programs.
Because both CB and Quantitative Marketing are scientific and require hard Mathematics skills, the quant score matters more than the verbal score for PhD students. The quantitative score demonstrates to admissions committees that you will be able to complete coursework.
A GRE score is often required for a PhD in Marketing. GMAT, on the other hand, can be useful in certain circumstances. The important thing to remember is that the GRE and GMAT are just requirements for standardized testing. The verbal section of the GMAT is more difficult, while the math section of the GRE is more difficult. Choose the exam that best matches your skills and ensures a high score.
Most PhDs in business subjects will be academicians as faculty, according to career mentors. PhDs in economics and quantitative methods in business may have a better chance of landing a job in the financial sector.
This field offers less flexibility in terms of what you can do with your research, but it pays better than an academic job.
A PhD Marketing degree holder can expect an annual salary ranging from INR 2,00,000 to INR 9,00,000.
Yes, after an MBA, one can pursue a PhD. Several business schools around the world offer PhD programs that can be pursued after completing an MBA. Many schools require some years of work experience for the MBA program.
A Master’s degree or M.Phil in Marketing is required of the student. He or she must receive at least 60% of the total marks from any recognized university. In addition, the students must perform well in the Personal Interview round.
The National Eligibility Test (NET), also known as the UGC NET or NTA-UGC-NET, is a National level exam conducted by NTA on order to assist Indian universities and colleges to determine eligibility for assistant professorships and Junior Research Fellowships.
Students will be able to choose from a wide range of courses, including those that look at consumer behavior, microeconomics, and data analysis. Throughout their studies, they will also concentrate on other topics, such as econometrics. Branding Techniques Modeling.
To become a professor, you must first complete a master’s degree. You should apply for the UGC NET Exam, which is organised by one of the well-known agencies, the National Testing Agency, once you have passed it with a minimum aggregate score. Management is the subject for which you can apply.
Some will be paid a stipend, while others will be responsible for their own expenses. Some PhDs require only research, while others require classes and exams, as well as teaching undergraduates.
From 2023 onward, a PhD degree will be required for all those wishing to join university departments as assistant professors, according to the latest UGC rule. The rule was supposed to go into effect last year, but the deadline was pushed back from July 1, 2021 to July 1, 2023 “due to the COVID-19 pandemic.”
Candidates who have received at least 55 percent (without rounding off) in a Master’s Degree OR equivalent examination in Humanities (including languages), Social Science, Computer Science & Applications, Electronic Science, etc. from universities/ institutions recognized by the UGC are eligible for this exam.
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