M.Com Marketing: The Master of Commerce (M.Com) in Marketing is a two-year full-time post-graduate programme that focuses on many aspects of marketing, such as consumer behaviour, functional areas of marketing, marketing research, marketing management, and so on.
Compared to MBA, which focuses on educating students to take key managerial positions in business organisations, M.Com primarily concentrates on enhancing the student’s theoretical knowledge in commerce.
To be considered for this course, you must have a Bachelor’s degree in Commerce with Math, Economics, or Accounts.
The admissions method varies according to the policies of the individual colleges, but in general, admittance to this course are based on either the students’ graduating degree grades or their results on an entrance exam.
M.Com Marketing: Course Highlights
| Course Level | Post-Graduate |
| Full-Form | Master of Commerce |
| Duration | 2 years |
| Examination type | Semester |
| Eligibility | Bachelor’s degree in Commerce with Maths, Economics or Accounts |
| Admission Process | Entrance Exam / Merit-based |
| Course Fee | INR 3,720 to 1,29,000 |
| Average Salary | INR 4.5 to 8 Lakhs per annum |
| Top Recruiting Companies | Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc. |
| Job Positions | Marketing Operations Specialist, Assistant Manager, Communications Manager, Public Relations Manager, Lecturer, Teacher, Management Associate, Business Manager. |
M.Com Marketing: What Is It About?
M.Com marketing is a programme that covers both academic and practical aspects of marketing.
- Functional areas of Marketing
- Ethics in marketing
- Consumer behaviour
- Quality management
- Advertising
- Marketing Research
- Marketing management
Rather than focusing on marketing, the course material promotes study and application. It also focuses on marketing tactics and strategy. Students’ critical thinking skills are further aided by the abundance of examples and case studies provided in the course.
Why Study M.Com Marketing?
M.Com students can choose from the following options:
- Skills in a variety of areas, including research, analysis, and appraisal of a subject.
- Assisting in the development of successful marketing managers.
- Implementing and developing various marketing initiatives and strategies is a plus.
- Market research and monitoring abilities.
- Marketing management lessons at a higher level.
An M.Com student’s future prospects are likewise quite promising. M.Com is a well-respected and valuable degree. It will assist students in obtaining employment in the public and commercial sectors. The majority of M.Com career prospects are in accounting and finance, which demand an in-depth understanding of key subjects.
M.Com is also a suitable degree for students attempting to pass public sector recruitment examinations or those wishing to pursue teaching as a career after graduation.
Banking, accounting organisations, and B.Com universities are all frequent places for M.Com graduates to find work.
M.Com Marketing: Admission Process
Admissions to the M.Com. programme is now open. The college’s admittance policy has an impact on marketing. It is either based on graduation grades or on a university-sponsored entrance exam.
However, if you want to apply, you should follow these basic steps:
- The application form can be found on the university’s official website.
- Fill in the blanks with the required information.
- Submit your application after paying the application cost.
- Wait for official notification of the interview or examination process (if any).
- Wait for the college to prepare a ranking list.
Documents Required for M.Com in Marketing Admission
- HSC Certificate and Mark sheet.
- +2 Certificate and Mark sheet.
- Graduation All Certificates and Mark sheets.
- College Leaving Certificate
- Migration Certificate in case of a student migrating from another university.
- Provisional Certificate
- Recent passport size colour photographs duly attested by a Gazetted Officer (5 copies).
- Caste/Tribe certificate (for SC/ST candidate)/Physically Handicapped certificate.
NOTE:- Students who are admitted must bring all the original documents with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
M.Com Marketing: Eligibility CriteriaÂ
Students who have the following qualifications are deemed eligible to apply for M.Com Marketing:
- A minimum of 50% in B.Com or B.Com (honours) from a recognised university is required.
- Students with a minimum of 60% aggregate marks in Economics (H), BBA, BFIA, and BBE can also apply to select universities if they have a minimum of 60% aggregate marks.
- Students who are classified as SC/ST are eligible for a 5% grade reduction.
M.Com Marketing: Entrance Exams
The following are the entrance tests for M.Com admissions:
- ANUPGCET – The ANUPGCET exam is a state-level exam. It is held for students seeking admission to AcharyaNagarjuna University (ANU), Gunter and its associated colleges throughout the state in the subjects of Sciences, Humanities & Social Science, Commerce, Education & Teaching, Languages, and other PG Diploma courses.
- The Jagannath University Entrance Exam (JUEE) is a three-times-a-year entrance exam held by the Jagannath University in Rajasthan for its undergraduate and graduate programmes.
- The Jain Entrance Test (JET) is a test that is taken to get admission to Jain University’s undergraduate and graduate programmes.
- PESSAT: The People’s Education Society Scholastic Aptitude Test is administered by PES University for admission to its undergraduate and graduate programmes.
- OUCET: Osmania University conducts state-level Post Graduate Entrance Tests (CPGET) for admission to its PG programmes.
- Allahabad University is a university in Allahabad, India. PGAT: The Allahabad University conducts a test for its postgraduate courses known as the PGAT. It is held once a year in both online and offline formats.
- AKNUCET: The AdikaviNannaya University, Rajamahendravaram, holds an offline entrance exam called NANNYACET for admission to their postgraduate programmes.
- KU PGCET: The Kakatiya University PGCET is a university-level offline exam.
- SKU CET: SKUCET is an offline state-level entrance exam. SRI KRISHNADEVARAYA UNIVERSITY is in charge of the event.
- AUCET is a state-level entrance exam held by Andhra University, Visakhapatnam, for admission to its postgraduate programmes.
- M.Com. DU: It is a Delhi University entrance examination. It is a paper-and-pencil test.
- A full table of all the exams is provided below.
| Examination Name | Examination Date | Exam Mode |
|---|---|---|
| ANUPGCET | To be notified | Offline/Online |
| JUEE | June 2021 | Offline |
| Jain Entrance Test | April 2021 | Online/Offline |
| PESSAT | May 2021 | Online |
| OUCET | July 2021 | Offline |
| SKUCET | May 2021 | Offline |
| AUCET | 7th August 2021 | Offline |
| DU M.Com | September 2021 | Online |
| KU PGCET | 28th May 2021 | Offline |
| Allahabad University PGAT | June 2021 | Online/Offline |
| AKNU CET | May 2021 | Offline |
How to Prepare for the Entrance Exam?
Entrance exams are a significant deal in India, which isn’t new information. If you’re a student studying for an entrance exam, your family or friends are probably putting a lot of pressure on you. However, contrary to popular belief, passing an entrance exam is not rocket science.
Here are a few pointers to help you ace your exam:
- Read the syllabus: No matter what admission exam you’re taking, one of the first things you should do is read the syllabus for that exam. It offers you a general sense of what you should and shouldn’t study. This keeps you from squandering your time studying unimportant subjects.
- Make a Study Schedule: A study plan is just a programme for studying that allows you to study more systematically and avoid studying chaos, which is counterproductive. This strategy will allow you to save a significant amount of time.
- Boost your speed: In a test, you only have a certain amount of time. As a result, you must make the most of the time you have.
- You must put in a lot of practice time by taking multiple mock tests. This will assist you in increasing your speed in order to increase your score.
- Revise: The next crucial step is to go over the chapters you’ve just finished learning. This will undoubtedly assist you in avoiding forgetting important details at the last minute.
- Simple Questions to Try First: When taking an exam, always start with easy questions. This will give you the confidence to write even if you don’t know much about them.
The secret to getting into a good college is to do the following:
- Achieve good academic results.
- Decide what you want to study depending on your interests. M.Com is a good choice if you enjoy crunching numbers, while MBA is a better choice if you prefer a more socially engaging profession.
- Make sure you’re prepared for the entrance exam. Make as many mock tests as possible.
- In the personal interview, be confident and not be afraid to express your thoughts and opinions.
M.Com Marketing: Top Colleges
| Name | Average Fees |
|---|---|
| Veer Narmad South Gujarat University, Surat | INR 50,000 |
| St. Xavier’s College, Kolkata | INR 1,25,000 |
| Chhattisgarh University, Raipur | INR 7,520 |
| Tamil University: Directorate of Distance Education, Tamil Nadu | INR 3,720 |
| Oriental College of Management Studies, Kerala | INR 200,000 |
| Sri Shikshavatan College, Kolkata | INR 63,000 |
| Avinashalingam University, Faculty of Business Administration, Coimbatore | INR 1,29,000 |
M.Com Marketing: Distance Education
Distance education is growing in popularity since it is more convenient for working people and those who are unable to enrol in normal courses due to budgetary restrictions or other reasons.
M.Com. distance education is provided by:
- Calicut University: Calicut University offers an M.Com Marketing distance education programme. The course will last two years. The cost is Rs. 2500. On the official University website, you can get study materials for M.Com marketing.
- Amity University: Amity University offers an M.Com. online course. The course will take two years to complete.
- AcharyaNagarjuna University – Centre for Distance Education (ANU): ANU, in Visakhapatnam, offers M.Com. distance education. The course has an annual price of INR 5500.
- Sri Venkateswara University (SVU) is a Tirupati-based university. It has a yearly charge of INR 2750.
- Lovely Professional University, Distance Education: Located in Phagwara, Punjab, this university offers distance education. The cost is INR 14800.
- IGNOU: Located in New Delhi, IGNOU is one of India’s most prestigious distance education institutes. The cost of this course is INR 5500.
M.Com Marketing: Course Syllabus
| Sr. No. | Subjects of Study |
|---|---|
| Sem. I | |
| 1 | General Marketing |
| 2 | Service Marketing |
| 3 | International Marketing |
| Sem. II | |
| 1 | General Marketing |
| 2 | Service Marketing |
| 3 | International Marketing |
| Sem. III | |
| 1 | Consumer Behaviour |
| 2 | Retail Management |
| 3 | Marketing Channels |
| Sem. IV | |
| 1 | Consumer Behaviour |
| 2 | Retail Management |
| 3 | Marketing Channels |
M.Com Marketing: Course Comparison
The following is a comparison of M.Com and MBA programmes:
Marketing MCom vs. MBA Marketing
| Parameters | M.Com Marketing | MBA Marketing |
|---|---|---|
| Duration | 2 years | 2 years |
| Cost | M.Com is the most affordable course you can complete for around 1.5 lakhs. | MBA is an expensive course. Depending upon the college, you may have to pay around 10 to 12 lakh rupees. |
| Recognition | Well recognised in India but not much recognition abroad | Recognised well both in India and abroad. |
| Focus | Focuses on improving the theoretical knowledge of the student in commerce. | Focuses on developing students to take up key managerial jobs in business organisations. |
| Suitability | Best suited for people who love crunching numbers. | Best suited for people who love to travel and socialise. |
| Core Recruiting Areas | Marketing, Advertising, Analytics, Business Administration, Private Organizations, Specialized Sectors | Financial Research, Stock Market, Taxation, Banking & Insurance, Government Jobs |
| Top Recruiters | Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, etc. | Amazon, Apple, Citigroup, Facebook, Goldman Sachs. |
M.Com Marketing: Job Profile
Graduates of the M.Com programme are employed in the following fields:
- Advertising
- Specialized Sectors
- Analytics
- Private Organizations
- Marketing
- Business Administration
Google, Facebook, ITC, Hindustan Unilever, BhartiAirtel, and others are among the top employers of course graduates.
The job profiles are listed in a tabular manner below.
| Job Profile | Description | Average Salary |
|---|---|---|
| Public Relations Manager | Public Relations Manager is responsible for maintaining the company’s image, and its media strategy, and ensuring enough and effective media coverage. | INR 700000 |
| Management Associate | A management associate is responsible for assisting management operations, supporting clerical tasks, etc. | INR 450000 |
| Marketing Operations Specialist | Work closely with the senior Marketing operations manager to support database maintenance. | INR 800000 |
| Communications Manager | Responsible for overseeing all the communication that happens in an organisation both internal and external. | INR 600000 |
| Business Manager | Supervise and lead the organisation’s employees and operations. | INR 550000 |
M.Com Marketing: Future Scope
You will have a strong understanding of business after completing your M.Com. As a result, you have a wide range of options, including:
- Banking, Financial Services and Insurance (BFSI) is another solid career option, as banking industries are consuming more and more jobs over time.
- You can also take the Certified Public Accountant Exam (US CPA), one of the most prestigious licence exams in the world. In addition, it has a lot of potential in the United States.
M.Com (Marketing) Course Suitability
- Candidates must be creative because they may be asked to develop copy for marketing materials and press releases, as well as assist with media layout and design.
- Students have a strong sense of cooperation because they may be asked to work on a coordinated campaign including a variety of aspects and media.
- They should also have high commercial awareness, such as an understanding of the market, consumer wants and needs, and the client’s business requirements, to be successful in a marketing function.
- Applicants should also have strong interpersonal and communication skills, as they will be expected to develop an understanding of the customer as well as the client’s demands and communicate them to the rest of the team.
How is the M.Com (Marketing) Course Beneficial?
- Graduates of this Master’s programme find jobs rapidly, working in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director, or marketing director in one of the marketing chain mix areas (products, sales, communications, or distribution).
- Graduates are equipped for a wide range of careers in the business, public, and non-profit sectors. Marketing management, sales, technical writing, training, consulting, and other fields offer career options.
- You’ll get vital expertise in planning and implementing integrated marketing initiatives, as well as the ability to collaborate with other line managers to achieve the best results.
- Graduate students can use the course to further their studies in marketing in general and specialise in a closely connected sector.
- Examples are retailing, consumer behaviour, international marketing, services, or business-to-business.
M.Com (Marketing) Employment Areas
- Banks
- Educational Institutes
- FMCG Companies
- Fashion Companies
- Insurance Companies
- Marketing & Communication Agencies
M.Com (Marketing) Job Types
- Assistant Manager
- Business Manager
- Communications Manager
- Public Relations Manager
- Management Trainee
- Marketing Operations Specialist
- Teacher & Lecturer
Advanced Courses in M.Com (Marketing)
- M.Phil. (Marketing)
- PhD (Marketing)
M.Com Marketing: FAQs
Ans. It all depends on your preferences. Financial analysis is for you if you enjoy doing research and analysis that involves a lot of data, but marketing management is a better alternative if you prefer to work with people.
Ans. Marketing, advertising, analytics, business administration, private organisations, and specialised sectors are some of the most basic recruitment fields.
Ans. An M.Com graduate’s typical pay ranges between INR 5 and 10 LPA.
Ans. Yes, you certainly can. However, finding work will be difficult because firms prefer people with relevant experience.
Ans. Most employers value candidates with a distance education degree less than those with a traditional degree. A distance education degree from a reputable college, on the other hand, is quite valuable. Furthermore, businesses in the public sector do not discount online education degrees.
Ans. Both degrees are valuable, but an MBA is more widely recognised in India and internationally.
Ans. IGNOU is the top university for distant education in M.Com.
Ans. Â Yes, there is no age bar to do CA. But it will take a lot of time as at least it will take 3 years and also there is a 3-year article-ship. So if you have the time, then go for it.
Ans. After completing an M.Com, you will have a wealth of expertise in the field of business. As a result, BFSI is a viable employment option.
Ans. Chartered Accountant(CA), Certified Corporate Accounting(CCA), or Certified Corporate Professional(CCP) are some of the top courses after M.Com.
