A full-time postgraduate program in MA Culture and Media Studies lasts two years, including four semesters.
To qualify for this program, a candidate must have graduated with a degree in one of the following streams: arts, performing arts, fine arts, social science, or communication technology. Students from different streams are welcome to apply, but they must have at least two years of relevant professional experience in the media (print or digital).
Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies program is determined by merit.
For those who want to enroll in this course, there are numerous job options.
MA Culture and Media Studies: Course Highlights
| Course Level | Masters |
| Full-Form | Master of Arts [MA] (Culture and Media studies) |
| Duration | 2 years (Full time) |
| Examination Type | Semester-wise |
| Eligibility | Graduate with a degree in arts, social science, performing arts or communication technology streams. Graduates from other streams must have work experience minimum of 2 years in media. |
| Admission | Entrance Exam |
| Average Tuition Fee | INR 50,000 – 2,00,000 |
| Average Salary | INR 3-10 LPA |
| Job Positions | Manager, Production Head, Operation Executive, Art director, Public relations Manager, Photographer, Advertising strategist, content planner, Relationship manager |
MA Culture and Media Studies: Admission Process
Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies programme is determined by merit.
- The admission exam is administered by individual institutes. Candidates must verify the dates of the entrance exam on the institute’s official website and submit their applications online.
- The Tata Institute of Social Sciences’ (TISSNET) admissions test for MA Culture and Media Studies is the most well-known.
MA Culture and Media Studies: Eligibility Criteria
The prerequisite for enrolling in an MA course in culture and media studies is that
- The applicant must have completed their undergraduate studies in one of the following fields: arts, performing arts, fine arts, social science, or communication technology.
- Students from different streams are welcome to apply, but they must have at least two years of relevant professional experience in the media (print/digital).
- The university or college from which the graduate degree was earned must be UGC-recognized.
- Additionally, the student must have earned at least 50% of the required marks to graduate.
MA Culture and Media Studies: Entrance Exams
The candidate who will take the TISSNET entrance exam in 2022 will find the updates below to be of great use.
| Entrance Exam | TISSNET |
| Date of Examination | February 20, 2021 – Saturday |
| Last date for registration | February 19, 2020 |
| Result announcement | TBA |
MA Culture and Media Studies: How to Prepare for Entrance Exams?
Knowing the specific goals, topics, and fundamental format of the test is the best method to ace any entrance exam.
The following details will be very helpful in getting ready for the entrance exam:
- The three different sections on the test are general awareness, mathematics and logical reasoning, and proficiency in English.
- Assessing usage and understanding abilities is the primary goal of the general awareness section.
- Mathematical analysis and logical reasoning’s main goal is to evaluate a person’s ability to think quantitatively and logically.
- Assessing one’s understanding of national advancement, sociopolitical issues, and current affairs is the fundamental goal of English proficiency testing.
| General awareness | Art & Culture, Indian History, Sports, Science & Technology, Environment, Social Studies, Politics |
| Mathematics & logical reasoning | Basic Trigonometry, Basic Statistics, Basic Arithmetic, Basic Geometry, Number Series, Data interpretation, Logical reasoning |
| English proficiency | Synonyms & Antonyms, Word Choice, Sentence correction, Odd-one-out, Analogies, Grammar, Verbal reasoning, Reading comprehension |
MA Culture and Media Studies: How to Get Admission to Good College?
The greatest advice for obtaining admission to any college or institution is provided below.
- Admission to MA programmes in culture and media studies is done through entrance tests like TISSNET. Additionally, some institutions hold their own entrance examination.
- If a candidate is truly committed to enrolling in the MA Culture and Media studies programme, he or she must never compromise on preparation for the entrance exam.
- The applicant must make certain that he or she has submitted an application to the chosen institute by the deadline.
- Get ready for the final round of the entrance selection process, the group discussion and the personal interview.
MA Culture and Media Studies: What is it About?
The main goal of the MA programme in Culture and Media Studies is to enhance the many research projects that are being conducted and the specialised skills of media production.
- By effectively using analytical tools that are derived from cultural and communication practices, the MA in Culture and Media Studies will explore the broad concepts of cultural studies and media studies that support the individual in understanding the cultural dynamics of the society in relation to contemporary theory.
- By effectively utilising case studies, the student in this course will be able to concentrate on cultural behaviours.
- Analyzing recommended archives, documentation, and other carefully managed and preserved cultural records is part of this process.
- All of this will be carried out under the direction of a knowledgeable and effective faculty, who will also instruct students in research methodology.
Why Study MA Culture and Media Studies?
The students must participate in field training programmes and practical sessions during the course of the two-year curriculum to strengthen their skills. However, theory sessions are also crucial since they aid in understanding the fundamental principles and structures that shape cultural tendencies.
- In a word, the key study areas for the entire semester are Culture, Journalism, Media, Production, Society, Politics, Communication, Heritage, Advertising, Public Relations, New Media, etc.
- video production is among the media industry’s training programmes. research, writing, editing, camera, and sound direction.
- The students are required to create short films and documentaries that showcase the diversity, ethnicity, and culture of the various locations.
- Additionally, the course improves the students’ fundamental proficiency in radio, web, and graphic design.
- For those students who pursue an MA in Culture and Media studies, there are numerous job options.
MA Culture and Media Studies: Course Comparison
Any applicant who wants to pursue a profession in media, culture, journalism, or communication must enrol in an educational programme that encourages them to advance their knowledge and abilities.
The MA in Culture and Media Studies and the MA in Journalism and Mass Communication are being compared here based on many criteria.
| Parameters | MA Culture and Media studies | MA Journalism and Mass Communication |
|---|---|---|
| Overview | The program MA Culture and Media studies core focus is to advance the speciality skills of media production and various researches were undertaken. | MA Journalism and Mass Communication course study comprise expertise in Print Media, Advertising & Public Relations, Electronic media, New Media, and Event Management. |
| Duration | 2 Years | 2 Years |
| Eligibility | Graduate with a degree in arts, social science, performing arts or communication technology streams. | Graduate completing 3 years or 4 years program Diploma holders are not accepted |
| Admission Process | Merit & Entrance Exam conducted at the university or institute level Eg., TISSNET | Merit & Entrance Exam conducted at the university or institute level |
| Top Colleges | The Central University Of Rajasthan, Tata Institute of Social Sciences [TISS], Utkal University of Culture | Amity University, MGM College of Journalism and Mass Communication, SRM University |
| Job Roles | Manager, Production Head, Operation Executive, Art director, Public relations Manager, Photographer, Advertising strategist, content planner, Relationship manager | Journalist, Reporter, News, Anchor, RJ/VJ, Media Planner, PRO, Event Manager |
| Average Fee | INR 1,00,000 | INR 80,000 |
| Average Salary | INR 5,00,000 | INR 3,70,000 |
MA Culture and Media Studies: Top Colleges
| Name of the top Colleges | Average Fee | Average Package |
|---|---|---|
| Central University Of Rajasthan | INR 6,000 | INR 5,00,000 |
| Tata Institute of Social Sciences [TISS], Mumbai | INR 30,000 | INR 6,00,000 |
| Utkal University of Culture, Odisha | INR 10,000 | INR 2,00,000 |
MA Culture and Media Studies: College Comparison
| Parameter | Tata Institute of Social Sciences [TISS], Mumbai | Central University Of Rajasthan |
|---|---|---|
| Overview | Standing tall TISS, Mumbai shelters 21 schools, 45 centres and 8 independent centres. TISS offers Masters, Doctoral, Bachelor’s, Short term, Online and distance learning programs. | Spread across 550 acres of campus with 2000+ student strength, the Central University of Rajasthan shelters 29 professional departments inclusive of 50+ master’s and PhD research programs. |
| NIRF Rank | 49 | 34 |
| Average Fee | INR 30,000 | INR 6,000 |
| Average package | INR 6,00,000 | INR 5,00,000 |
| Placements | UPSRLM (technical partner – AFC), Jubilant Life, Eco Eye, Social and Community, Initiatives Wipro Limited, American India Foundation Trust | HCL Tech, TCS, Care India, Curaj, Hiremee |
MA Culture and Media Studies: Syllabus
The curriculum includes topics including journalism, media, and cultural studies. In this course, candidates receive both theoretical and practical knowledge. The candidates are additionally instructed in:
- Television
- Media
- Film Production
- Photography
- Culture
MA Culture and Media Studies: Important Books
The following notable books, which are listed below, can be used as references for MA students in Culture and Media Studies:
| Name of the Book | Author |
|---|---|
| History of the Subaltern Classes, and The Concept of Ideology | Gramsci, Antonio |
| Postmodernism and Popular Culture, | McRobbie, A. |
| Mass Communication & Journalism in India | D S Mehta |
| International Communication | N. Prabhakar & N. Basu, Commonwealth publishers, New Delhi. |
| Mastering Digital SLR photography – 3rd edition | David Busch |
| Colour and Color Theories | Christine Franklin, Harcourt, NY |
| Composition and Rendering | A Thornton Bishop, John Vile & Sons, NY |
| Introduction to Documentary | Nichols, B |
MA Culture and Media Studies: Job Profiles
For those students who pursue an MA in Culture and Media studies, there are numerous job options. The following job profiles have the most impact on where the students are placed:
| Job Profile | Description | Average Annual Salary |
|---|---|---|
| Art Director | Responsible for video production Must maintain all the details in regards to pre-production and post-production | INR 6,61,678 |
| Journalist | Takes up issues related to public concerns and Reports them to the mass audience via print or electronic media | INR 3,70,608 |
| Public Relations | Must be the voice of an organization and communication effectively as the face of a brand | INR 5,92,951 |
| Photographer | Must be technically sound and must be able to convey a brand message in a single photo. Photo manipulation is an added skill | INR 3,87,321 |
| Content planner | Must have sound knowledge of branding Must be able to plan and create effective content which would result in brand success. | INR 5,19,335 |
MA Culture and Media Studies: Future Scope
The student has two options after finishing the MA course in Culture and Media Studies: either look for employment or continue their education. Higher education courses include the following:
- PhD. Culture and Media Studies
- M.Phil Media Studies
- PhD Journalism and Mass Communication
- PhD Arts.
- PhD Media Studies
MA Culture and Media Studies: FAQs
Ans. The average cost of an MA in Culture and Media Studies programme ranges from 50,000 to 2,000,000. if the student chooses to use the mess hall. Each fee is required to be paid separately.
Ans. According to general consensus, some of the greatest institutes in India offering MA Culture and Media studies programmes include the Central University of Rajasthan, Utkal University of Culture, and Tata Institute of Social Sciences [TISS], Mumbai.
Ans. The candidate must hold a graduate degree in one of the following fields: arts, social sciences, performing arts, or communication technology. Graduates from other streams must have a minimum of two years of work experience in the media sector.
Ans. TISSNET, the admission exam for MA culture and media studies, is set for February 20, 2021. (Saturday). Visit the official website for further information about the application process.
Ans. For those students who pursue an MA in Culture and Media studies, there are numerous job options. The culture and heritage organisations, ASI, news agencies, media houses/sales/management/promotion, film and television production, public relations, etc. are the most influential and consistently in-demand industries where students are placed.
Ans. Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies programme is determined by merit. The Tata Institute of Social Sciences’ (TISSNET) admissions test for MA Culture and Media Studies is the most well-known.
Ans. The three sections of the test are general awareness, mathematics and logical reasoning, and English proficiency. To pass the TISSNET entrance exam, the student must concentrate on these three subjects. Assessing usage and understanding skills is the main goal of general awareness. Mathematical analysis and logical reasoning’s main goal is to evaluate a person’s ability to think quantitatively and logically. Assessing one’s understanding of national advancement, sociopolitical issues, and current affairs is the fundamental goal of English proficiency testing.
Ans. In a word, the key study areas for the entire semester are Culture, Journalism, Media, Production, Society, Politics, Communication, Heritage, Advertising, Public Relations, New Media, etc.
Ans. Both the governmental and private sectors offer employment prospects, hence the pay scales are different. An annual income of between INR 3 and 10 lakhs is anticipated as the average. Depending on the qualifications and talents of the individuals, this could alter.
