Executive Postgraduate Diploma in Management EX-PGDM program is a two-year post-graduate degree in marketing. The course is meant to provide a fundamental grasp of current techniques to efficiently and effectively obtain, retain, and expand business with diverse stakeholders in the market.
A Bachelor’s degree in any discipline from a recognized institute is required for Executive PGDM Marketing admission. In some colleges, admission to the course may be solely based on merit. Throughout many cases, however, the Executive PGDM Marketing admissions procedure is based on the qualifying examination in the entrance exam, which is followed by a counseling process.
The cost of an Executive PGDM Marketing program can range from INR 5,000 to INR 10 LPA each year. Other top jobs following an executive PGDM marketing degree include: Sales Manager, New Product Manager, Product Manager, Digital Marketing Manager, Advertising Manager, and other top jobs following an executive PGDM marketing degree include.
The pay package given to the employees after completing an executive PGDM marketing program might range from INR 5 lacs to INR 14 lakhs per year.
Course Overview in Executive PGDM Marketing
| Course Type | Postgraduate |
| Full-Form | Executive Post Graduate Diploma in Management Marketing |
| Duration | 2 years |
| Examination Type | Semester and Annual |
| Eligibility Criteria | Graduate with at least 50% marks or equivalent in any recognized Institute |
| Admission Process | Merit or Entrance |
| Average Course Fee | INR 5,000 – 10 Lacs |
| Top Recruiting Companies | TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance, Airtel, Idea, Sony, HCL, etc. |
| Top Job Position | Marketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Communications Manager, Advertising Manager, etc. |
Eligibility Criteria for Executive PGDM Marketing
The following are the minimum eligibility conditions for enrolling in the program. To be eligible to apply for the program, interested candidates must meet the following requirements: Before applying for the course, candidates should carefully read the guidelines. The students must have earned a Bachelor’s degree in any discipline from a recognized institute with a minimum average mark of 50% or its equivalent.
They may be required to take an admission exam, which is administered by the majority of institutes. Students will be chosen for admission based on their performance or scores in the entrance exam, followed by an interview. Students from any academic discipline are able to apply.
Admission Process in Executive PGDM Marketing
Executive PGDM admissions are also done on the basis of merit and entrance tests.
Direct Admission
- Students interested in pursuing a career in this field can apply to executive PGDM marketing colleges both in person and online.
- To complete an entrance application form, you can go to the university’s official website or admission office.
- Fill in the application form and upload all of the relevant documents.
- After completing the application process, schedulecounselinging session and a personal interview to secure your selected college.
Entrance Exam-Based Admission
The following are some of the most prominent entrance examinations used by universities to admit students to their programs:
- CAT: One of the most popular MBA entry tests in the country is the Common Admission Test, or CAT. It’s a computer-based entrance exam for MBA/PGDM admissions at India’s 20 IIMs and over 1,000 business schools.
- MAT : The All India Management Association (AIMA) administers the Management Aptitude Test, or MAT, entrance exam for MBA/PGDM admissions. Every year, the exam is held four times: in February, May, September, and December. Offline (Paper Based Test or PBT), online (Computer Based Test or CBT), and remote proctored (Internet Based Test or IBT) modalities are all available for MAT.
- XAT: The Xavier Aptitude Test, often known as the XAT, is a national-level entrance exam administered by the Xavier Labour Relations Institute (XLRI) in Jamshedpur on behalf of the Xavier Association of Management Institutes (XAMI). The XAT exam is conducted entirely online.
- ATMA: The Association of Indian Management Schools (AIMS) administers the AIMS Test for Management Admissions (ATMA), a national-level exam for admission to MBA, PGDM, MCA, and PGDBA programmes. ATMA is held four times a year in an online format.
Entrance Tests in Ex-PGDM (Marketing)
The following are among the most important admission examinations offered by prestigious institutions and colleges.
| Exam Name | Conducting Body | Exam Mode |
|---|---|---|
| CAT | Tata Consultancy Services | Online |
| MAT | All India Management Association | Online and offline |
| XAT | Xavier Labour Relation Institute Jamshedpur | Online |
| ATMA | AIMS Test for Management Admissions | Online |
Guidelines for Preparing for the Executive PGDM Marketing Entrance Exam
- Distribute your time: Candidates cannot manage to study without the need for a deadline, so they must allocate their days to specific topics and complete them before the deadline.
- Keep your materials confined: Aspirants must remain concentrated at all times, and having too many resources will simply add to the stress. As a result, individuals must conduct thorough research and create a study schedule that they can stick to. Keep in mind that aspirants can’t cover everything from every source, so keep it basic and precise.
- The importance of revision: applicants should not leave modifications until the last minute. They should continue to revise at frequent intervals. They should jot down some quick notes for last-minute reading to minimise unneeded stress prior to the actual exam.
Why should you pursue an Executive PGDM in Marketing?
Marketing is a successful business that ultimately generates income by discovering and addressing client wants. Students who want to learn more about marketing should enroll in the course. For pupils, it has the following advantages – Students learn to think critically and solve marketing-related business problems. Their interpersonal skills and abilities are improved as a result of the course. It encourages cooperation and improves leadership abilities. It offers several professional options in both the public and private sectors. Marketing manager, sales manager, media planner, product manager, and market research analyst are just several of the top positions.
Features of the Executive PGDM Marketing Program
The Executive PGDM in Marketing is a two-year, full-time program that is aimed at addressing the following components: The curriculum focuses on giving specialized training in the advertising function of the business. The training focuses on market research, competitor analysis, and product promotion planning. It includes information on the most recent economic trends, developing strategies, and industry-wide best marketing practices. It aids in identifying target markets, conducting market research, and brand development. It provides hands-on experience in understanding the job of a successful marketer.
Benefits Of Doing PGDM In Marketing
Marketing is one of the most varied business disciplines, with a plethora of employment opportunities. Almost every big corporation, as well as numerous smaller advertising companies throughout the world, has an in-house marketing department. As a result, an Ex-PGDM in Marketing isn’t only for numbers. There are numerous advantages to taking the course.
- Various career options
You’ll find a plethora of work prospects after completing the Ex- PGDM in Marketing degree. Marketing specialist, data handler, brand manager, brand marketing manager, advertising coordinator, marketing assistant, and, of course, marketing manager are among the roles available.
- It is a popular course.
Because marketing positions are so vital in most businesses, there will always be a demand for marketing positions. This suggests that taking a PGDM in this field can help you gain skills and knowledge for a job that accounts for a major portion of the job market.
- The creation of new concepts
Marketing is regarded as a dynamic field because it assists businesses in developing unique ideas that lead to the launch of new services and products. By recognizing the distinctiveness and advantages of their companies’ goods and services, advertising professionals help them stand out from the competition.
- Strengthening economic conditions
The PGDM in Marketing is capable of boosting economic growth. The primary notion of marketing is to align a company’s offerings with the requirements of clients. When a product arrives at the right time for a company, the odds of a sale increase.
- Development of all skills
A marketing degree prepares learners to think and act holistically. Marketers not only excel at data analysis, but they also provide the higher-level thinking that transforms statistics into strategy.
Best Colleges for Executive PGDM Marketing
In India, several universities offer this education. The following are among the best colleges that offer this program:
| Name of the College | Average Fees |
|---|---|
| ITM Business School Navi Mumbai | INR 10 lacs |
| Institute of Engineering and Management | INR 6 lacs |
| Arunachal University of Studies | INR 68,000 |
| Jagdish Sheth School of Management | INR 12 lacs |
| Accman Institute of Management | INR 2.6 lacs |
Best Colleges Admission Advice for Executive PGDM Marketing
To gain admission to a decent college, one must achieve a score of more than 80% at the intermediate level. Aside from that, several colleges admit students to their programs based on entrance exams, so preparing well for the entrance exams is essential for a candidate to get into a top college.
Syllabus for Executive PGDM Marketing
| Semester 1 | Semester 2 |
|---|---|
| Principles of Management | Strategic Management |
| Financial Accounting | Cost Accounting |
| Fundamentals of Communication & Interview Preparation | The Integrative Manager |
| Human Resource Management | Innovative Management |
| Marketing Management | Mastering the Interview & Network Skills |
| Managerial Economics | Project We-like |
| Semester 3 | Semester 4 |
| Marketing Research | Product or Brand Management |
| Consumer – Buyer Behaviour | E-Commerce |
| Advertising & Sales Promotion | Internet Marketing |
| Distribution Management | Social Media Marketing |
| CRM | Project |
| Marketing Finance | – |
Career Opportunities for Executive PGDM Marketing
Following the completion of the course, candidates will have numerous job options in marketing and sales, including marketing executive, brand manager, market research analyst, marketing communications manager, advertising manager, and so on. They could look into job prospects in both the government and industry. Many of the most well-known job profiles, along with their descriptions, are included below, with reference to the Executive PGDM Marketing course:
Job Opportunities Available After Online Executive MBA in Marketing
Following an Ex-PGDM in Marketing, there are numerous work opportunities. In the marketing industry, you can apply for managerial roles.
- Customer Relationship Management
- Marketing Manager
- Competitive Marketing
- Analytical Marketing
- Channel Head
- Brand Manager
- Asset Manager
- Media Planner
| Job Profile Name | Average Annual Salary |
|---|---|
| Marketing Executive | INR 2.42 lacs |
| Market Research Analyst | INR 3.51 lacs |
| Advertising Manager | INR 5 lacs |
| Marketing Manager | INR 6.44 lacs |
| Brand Manager | INR 9.23 lacs |
Future Scope for Executive PGDM Marketing
After completing the Executive PGD Management (Marketing) program, post-graduation students can pursue further education and pursue a Ph.D. It will improve their language skills and give them more information. Postgraduate students can work for both the government and the commercial sector. Students can work for firms like TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance, and others after completing the course. Furthermore, they may complete their education in courses linked to Executive PGDM Marketing, such as Executive MBA or Executive MBA Marketing.
M.Com: M.Com is the second program of choice for students who desire to continue in the same sector of education. It is a two-year program with eligibility requirements that include an Executive Postgraduate Diploma in a related field.
Executive MBA: This is a postgraduate business administration degree program. In most cases, the program lasts a year. It can, nevertheless, be prolonged for a period of 15-18 months at some colleges. Working professionals who want to strengthen their leadership skills should take this course.
Ph.D.: A Ph.D. is the second program of choice for students who desire to continue in the same sector of education. It’s a three-to-five-year program with requirements that include an Executive Postgraduate Diploma in a related field.
FAQ’s in Executive PGDM Marketing
A bachelor’s degree in business, marketing, or management is extremely beneficial when pursuing a job in management or marketing and so gives you an advantage over those who do not have the degree.
Without a doubt. Students who have completed the tenth grade can enroll in a management diploma or certification program (Marketing).
BA, B.Com, BBM, Diplomas, and other undergrad degrees in management (marketing) are among the top.
Management and marketing jobs are in high demand. Aside from that, businesses need multi-talented employees who can stay on the market and fill multiple roles. Branding and business jobs are in high demand. Aside from that, businesses look for multi-skilled workers that can keep up with the market.
You can participate in a variety of online courses. By enrolling in an online certification course, you may learn management (marketing) from the comfort of your own home.
The course is created specifically for working executives and entrepreneurs who want to improve their management skills but find it challenging to enroll in a full-time program. The seminars will be held on weekends, giving participants the freedom to continue working in their particular fields while also expanding their base of knowledge.
This course covers contextual principles that are extremely relevant to the current corporate climate and includes courses from several management functions. The courses will be taught by domain experts and delivered using new technology to achieve the best possible academic achievement.
There are numerous job prospects available after earning an Ex-PGDM in Marketing-
Customer Relationship ManagementMarketing ManagerCompetitive MarketingAnalytical MarketingChannel HeadBrand ManagerAsset ManagerMedia Planner
