A diploma in public relations is a one-year course in mass communication. Students can learn about public relations management, brand, image, and relationship building, as well as publicity and advertisement strategies, in this course.
Public Relations Writing, Society and Representation, Communication Theory and Public Relations Applications, Electronic Public Relations, Print & Design, Television & Radio, Political Economy of Public Communication, and The Marketing Environment are among the topics covered in the course.
Students with a bachelor’s degree in any subject are eligible to apply for admission to the Diploma in Public Relations Course. Almost all of our country’s colleges admit students based on their graduation merit score. Counseling will take place after admission to colleges.
There are various types of institutes that offer Diploma in Public Relations courses (such as private or government institutes). Tuition for this course ranges between INR 20,000 and INR 60,000 on average, depending on the college.
Graduates of the Diploma in Public Relations Courses will be able to work in public and private organisations in positions such as Public Relation(PR) Officer, PR and Communications Manager, PR Manager, PR Specialists, and so on.
They are typically employed in areas such as hotels, banks, educational institutes, the entertainment industry, tourist agencies, consulting firms, hospitals, sports, and police departments, among others. The average placement package for fresh graduates of Diploma in Public Relations Courses ranges between INR 3,00,000 and INR 8,00,000 per year. They can pursue higher education after completing the Diploma Course in Public Relations, such as a PG Diploma in Public Relations or an MBA/MA.
Overview of Diploma in Public Relations
The following table summarises the highlights of the Diploma in Public Relations Courses programme:
|Course Level||Diploma level|
|Full-Form||Diploma in Public Relations|
|Duration of Course||1 years|
|Examination type||Semester wise|
|Eligibility Criteria||Passed in Bachelor with a minimum of 50 percentage marks and above from a recognized university|
|Process of Admission||Merit Based|
|Course Fee||INR 20,000 – INR 60,000|
|Average Salary||INR 2 LPA – 5 LPA|
|Top Recruiters||TCS, Cognizant, Wipro, Infosys etc.|
|Job Position||PR Manager, PR Specialists, PR Officer, PR and Communications Manager etc.|
Diploma in Public Relations: Introduction
The following information and details about the Diploma in Public Relations Courses are provided.
- Public relations is concerned with the free distribution of messages in the media through media releases, article content, and advancement.
- As part of their course work, students plan and carry out public relations campaigns. Through entry-level positions and practicum programmes, they can work in an expert environment.
- The programme provides Students with a foundation in traditional PR hypotheses and practise, as well as an understanding of late turns of events and difficulties for the calling.
- Candidates should have fundamental reasoning abilities, such as the ability to use logic and reasoning to recognise the advantages and disadvantages of alternative arrangements, goals, or approaches to problems.
- They should have social insight, such as monitoring other people’s reactions and understanding why they react the way they do.
- The course is beneficial for becoming acquainted with the most recent procedures required to succeed in the rapidly changing world of communications, as well as how governments use public relations in peacetime and during wartime as publicity.
- The course teaches them how to work with writers, how to address their concerns, and how to maximise positive exposure while limiting negative inclusion for your customers.
- Students gain practical abilities after passing it, for example, writing news releases, putting together public interviews, making PR crusades, managing the, reacting to bad news, and creative use of the web and web-based media.
Eligibility Criteria for Diploma in Public Relations
The eligibility criteria for Diploma in Public Relations Courses candidates are straightforward and are as follows. It should be noted that eligibility for the course may differ from one institute to the next.
- Candidates must have a bachelor’s degree in a relevant subject from a recognised university.
- To be eligible for this course, students must have at least a 50 percent aggregate mark.
- They must be able to communicate effectively.
Admission Process for Diploma in Public Relations
Most universities will consider your graduation aggregate score when admitting you to a Diploma in Public Relations Course. The basic application procedure for the Diploma in Public Relations is discussed below.
- Application Process: Applicants must first apply to individual colleges via their websites or offline application forms. The college will request complete information about the candidates, such as ID confirmation, academic accreditations and percentages, and so on. Students must provide accurate information.
- Shortlisting of Candidates: The college will shortlist the students based on the information provided by the applicants. They will select a small number of students based on the available seats.
- Cutoffs and Merit Lists: After shortlisting candidates, colleges will announce a cutoff criteria and a merit list of shortlisted students. These applicants will be invited to participate in additional rounds of admission.
- Counseling and Document Verification: The Shortlisted Students will be summoned to the college reporting centres, along with all necessary documents. The documents will be verified by the authorities in order to determine the applicants’ qualifications.
- Enrollment: Students who pass the Documents Verification will be enrolled in the Diploma in Public Relations course.
Benefits of Pursuing Diploma in Public Relations
The pursuit of a Diploma in Public Relations Courses will be determined by each candidate’s aspirations and goals. The following are some of the reasons to pursue the course.
- The Diploma in Public Relations programme is an exceptionally simple and practical way to break into the PR industry.
- Students should spend less money on this course, but they will receive an extremely attractive salary after completing it. As a result, this course has a high ROI.
- This course is open to students from all disciplines. Furthermore, after completing this course, they will be able to pursue master’s and higher education in the field of public relations.
- This course enhances students’ solid written and visual abilities, as well as their imaginative capacity to advance a product.
- Diploma in Public Relations is ideal for students who want to work as an event manager, product brand director, or media planning administrator.
- Throughout the course, students will be given opportunities to work in a variety of well-known corporations, well-known brands, and numerous international organisations.
- Students will have numerous opportunities to travel, work, and settle abroad.
Top Colleges for Diploma in Public Relations
The table below lists the top Diploma in Public Relations Courses colleges that provide the course full-time:
|College Name||Average Fees|
|Livewires The Media Institute||INR 25,000|
|Bhavan’s College of Communication and Management||INR 25,000|
|Bhabha Institute of Management Science||INR 16,500|
|SRM Institute of Technology||INR 25,000|
|College of Events and Media||INR 20,000|
|Patna University||INR 15,000|
How to get into a good college for Diploma in Public Relations Courses?
Students should keep the following points in mind when applying for admission to top Diploma in Public Relations Colleges.
- In most top universities and colleges, the cutoffs for a Diploma in Public Relations range between 60% and 70%. To be on the safe side, students should achieve a graduation rate of more than 70%.
- Students should create an appropriate portfolio and resume. These are essential and valuable in acing the interview with ease.
- Students should practise their communication skills. They should be able to communicate clearly and confidently.
- Students should make an informed college selection and apply to each college individually.
- They should be extremely cautious when filling out all of the details when applying. Any incorrect or jumbled information may result in their cancellation.
Syllabus for Diploma in Public Relations Courses
In most colleges, the subjects taught for the Diploma in Public Relations programme are nearly identical. The following is the syllabus for the entire Diploma in Public Relations course.
|Semester I||Semester II|
|Laws and Ethics in Public Relations I||Advanced Public Relations|
|PR Campaign – Strategy and Management||Laws and Ethics in Public Relations II|
|Effects of Good PR Strategies||Industrial Training|
|Public Relations and Brand Building||PR Campaign – Analysis and Implementation|
|Writing for Public Relations I||Writing for Public Relations II|
|Introduction to Public Relations||Internship|
Job Prospects and Career Opportunities in Diploma in Public Relations
- Following a career Diploma is one of the most popular career choices for students in India. It has a wide range of career opportunities. After completing the Diploma in Public Relations course, applicants may be able to obtain paid positions in both government and private organisations.
- In order to be at the top, many IT companies, news channels, and television channels hire public relations (PR) professionals to maintain a good public image.
The table below lists some of the job options available to Diploma in Public Relations Courses students, along with job descriptions and salary packages.
|Name of Job Profile||Description of what roles does the particular person play||Average salary in INR|
|Public Relations Officer||A Public Relations Officer is primarily in charge of notoriety. They gain understanding and support for customers while also attempting to influence assessment and behaviour. They use various forms of media and correspondence to build, maintain, and manage their customers’ reputations.||INR 2 to 5 lakhs|
|Communications Officer||A Communication Officer is responsible for writing promotional correspondence, gathering data, and gathering data. They collaborate closely with partners such as item and showcasing chiefs, fashion designers, and site administrators.||INR 2 to 4 lakhs|
|Media Relations Officer||A Media Relations Officer creates and supports a positive image for a specific organisation, association, public image, or brand by utilising a wide range of media, as well as through planned exposure missions and PR exercises.||INR 2 to 6 lakhs|
|Research Analyst||A Research Analyst conducts research and collects information and data to assist a company in marketing its products and services. They collect information such as customer socioeconomics, preferences, needs, and purchasing habits and analyse it using factual strategies and programming.||INR 2 to 4 lakhs|
|Diploma In Business Management||Diploma In Cooperative Management [D.C.M.]||Advanced Diploma In Business Management [ADBM]|
|Advanced Diploma In Marketing||Diploma In Accounting Management [DAM]||Diploma In Business Administration|
Frequently Asked Questions
Ans. Diploma PR students have a high chance of finding work in India. These students will have no trouble finding work in any media agency, public relations firm, or organisation.
Ans. If you want to improve your interpersonal skills, work in a fast-paced, constantly changing environment, and constantly learn new things, PR could be an exciting industry to work in. It will not be easy, but if you are willing to make mistakes and take risks, there will be plenty of opportunities for you
Ans. The goal of the capability is to instil in the understudy the ability to design, apply, carry out, and evaluate advertising and correspondence that the board practises in a variety of business and social settings.
Ans. Though the exact admission process varies by institute, most institutes grant admission to Diploma Public Relations Course on the basis of graduation marks. They do not take any kind of entrance exam.