8 Best Online B2B Business Marketing Courses & Tutorials of 2023

It is incredibly difficult to meet the requirements for students with so many B2B Business Marketing courses. Learners often ask if each scenario has a course in B2B Business Marketing. The answer is YES. Below you can find popular courses. Registration for the correct course is an important element in your career development. In this article, experts selected the best courses on B2B Business Marketing in 2023.

Highlighting the best-known courses in all categories is the main objective.

Based on your preferences, select one that best suits your needs. But let us look at the best courses on the B2B Business Marketing.

1. B2B Marketing Courses Online (LinkedIn Learning – Lynda)

Duration: Self-paced

Rating : 4.5 out of 5

This site offers a list of over 50 courses on various forms of business marketing. Divided into three levels of difficulty – beginners, intermediate and advanced – specific criteria are addressed by courses. Learn the numerous basic skills, growth system, future developments, decision-making and more. After your chosen training is complete, your newly acquired skills can be applied and you can take on more difficult certifications. The classes also help you know the significance of customer relations.

Key Highlights:

• Discuss and incorporate best practices in your approaches.
• The classes are much more meaningful and simple in real-world instances.
• Take the lessons that suit your needs based on your level of experience.
• The initial training videos provide an overview of the program content and guidance on trying the exercises.
• The research materials and videos for the first 30 days of the course enrollment can be downloaded free of charge.
• A lot of activities to learn video concepts and view them both online and offline.

You can Sign up Here 

2. International B2B (Business to Business) Marketing (Coursera)

Duration: 3 weeks of study, 1 to 2 hours per week

Rating: 4.5 out of 5

This tutorial is designed to help you develop a special perspective on B2B and B2C marketing distinction. You can also recognize the strategies and methods that businesses adopt to grow through cross-country and cross-industry innovation. By the conclusion of the lessons, you should be able to understand how various video methods and techniques can be used to solve the real world problems.

Key Highlights:

• Resolving inter-organizational issues and focusing on the information required to find a solution.
• Get input into the strategy and best practice of cross-country and cross-industry innovation through questioning experts.
• Look at the variables that play a key role in purchasing center decision-making.
• The lessons are led by a famed expert with years of experience in this field.
• Attempt to assess the comprehension of the lectures and pass them on to receive a badge for completion.
• There are plenty of quizzes, exercises and tutorials to brush up the topics addressed by the curriculum.

You can Sign up Here

3. B2B Marketing Foundations Training (LinkedIn Learning – Lynda)

Duration: 58 minutes

Rating : 4.5 out of 5

This instruction, mainly targeted at newcomers, will expose you to strategies for selling your goods more effectively in other businesses. Teacher Dina Shapiro will lead you through the fundamentals of business to marketing and show you how the intended outcome can be achieved. Know how to set goals, balance your efforts against competition and prevent errors. Finish the curriculum by evaluating the significance and the advantages of using a CRM system to measure and track your efforts.

Key Highlights:

• The lectures provide a thorough description of how activities should be done.
• Understand a B2B Marketer ‘s roles and optimize the selling relationship.
• Assess the markets and future developments and build marketing strategies.
• Write an informative creative brief, create and maximize buyer personas.
• Online participation and attempt as offline, exercises and videos are available.
• Full study resources are freely available during the first month of registration.
• The learning is divided into parts and corresponding chapter assessments.

You can Sign up Here 

4. B2B Pricing Strategy Online Program (IMD)

Duration: 5 weeks

Rating: 4.5 out of 5

The curriculum will teach you how to determine the value of your goods and develop a detailed understanding of pricing based on value. Operate on your ability to negotiate procurement and establish pricing. You can influence your customers and optimize profits by working on these skills.

Key Highlights:

• Focus on exercises to test the comprehension of the subjects covered.
• Improve the sales power and the profit margin of the company.
• By doing, the classes emphasize learning.
• Exploring case studies and experiences in many fields to find solutions to address these problems in real-life circumstances.

You can Sign up Here 

5. Lead Generation Machine: Cold Email B2B Sales Master Course (Udemy)

Duration: 4 hours

Rating: 4.7 out of 5

You will focus on creating a leading machine to establish clear new directions and opportunities for the growth of your company. Get new buyers, send cold emails, deal with objections, etc. Recognize how to discard myths and set goals to maximize your organisation’s impact. You will be more influential, convincing and able to take important decisions by the end of the course.

Key Highlights:

• The teacher discusses the concepts in a succinct and straightforward way that makes them easy to understand.
• Use the cold email approach to attract potential customers.
• There is no necessity or program to start the lessons.
• Download the lessons and use extra tools to enhance the learning experience.
• Certification on the Udemy e-learning platform can be received at a nominal cost.
• 59 learning + 13 resources for download + Complete Lifetime Access

You can Sign up Here

6. Fundamentals of Digital Marketing, Social Media, and E-Commerce (edX)

Duration: 6 weeks, 2 to 3 hours per week

Rating : 4.5 out of 5

If you want to comprehend how the digital economies work and create critical insights to make e-commerce, digital marketing and social media marketing successful, look no further. The entire contents are structured around four specific topics and are extensively covered. Learn about behavioural principles and strategies for managing online environments. There is no previous certification experience, but a fundamental branding, segmentation and customer analysis knowledge may be useful. With the same focus on abstract and realistic principles and experiences, it is easy to understand why it is a crowd favourite.

Key Highlights:

• Learn to more efficiently and effectively market yourself and your products.
• Have the chance to work and use digital marketing and e-commerce technologies in the real world.
• Use modern business and e-commerce models to increase revenues.
• Well crafted products with realistic examples and clarifications easy to understand.
• Take the graduate examinations to obtain the certification for each course.
• The courses are divided into relevant sections that make navigating easy.

You can Sign up Here

7. B2B Marketing Strategy (Online) (Columbia Business School)

Duration: 6 weeks online, 6-8 hours per week

Rating: 4.6 out of 5

Columbia Business School provides this B2B Marketing Strategy course which helps you to understand the product’s market value so that you can successfully market it to other companies. Here you can understand how to remain calm while representing your products to the target market and how the world’s leading businesses achieve business goals in their everyday lives. The creator of this class, Miklos Sarvary is a renowned business faculty with comprehensive marketing experience and teaches you how to succeed in this rising marketing climate.

Key Highlights:

• Videos, cohort training, case studies and real-world implementations on-demand help you develop your market plan and set your profit objectives.
• You will have the brochure download link. After finishing the program you receive a certificate of completion.
• This course is suitable for beginners, intermediate and even professional managers.
• Understand the decision-taking process, pricing, commercialization, branding and social media tactics and achieve a comparative edge.

You can Sign up Here

8. LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn (Udemy)

Duration: 2 hours

Rating: 4.5 out of 5

You will learn the strategies to use LinkedIn lead generation and marketing during the course. The lectures cover subjects like improving the social media profile, delivering cold e-mail approaches to the target audience. Because all topics are discussed from the very beginning, it can be taken by anyone regardless of their level of experience.

Key Highlights:

• Push traffic through videos and blog post to your website.
• Create a company and group page on the site to develop reputation on your profile.
• Use extra tools and strategies to add to the videos’ skills.
• The professor guides you through the most powerful techniques for gaining the attention of the audience.
• Training can be obtained on the Udemy e-learning website for an affordable cost.
• 20 readings + 14 resource for download + Complete Lifetime Access

You can Sign up Here

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Wrapping Up

This is the list of the 8 Best Online B2B Business Marketing Courses & Tutorials of 2023. They are popular and loved by many experienced B2B Business Marketing learners. You will find between these courses what you need to learn in order to continue your B2B Business Marketing learning journey.