8 Best Marketing Analytics Courses & Tutorials of 2023

With too many Marketing Analytics courses, It is incredibly difficult for students to fulfil their needs. I Learners also wonder if every specific case has a Marketing Analytics tutorial. YES is the answer. Below you can find common courses. Registering for the correct course for your career is a significant consideration. For this article, experts picked the best Marketing Analytics courses for 2023.

The main objective is to describe in all categories the most popular courses.

Based on your tastes, pick one that best fits your needs.

Now et us look at the best Marketing Analytics courses on the market.

1. Marketing Analytics Certification by Columbia University (edX)

Duration: 1 course, 12 weeks, 8 to 10 hours per week

Rating: 4.6 out of 5

If you really are looking forward to beginning a career in marketing analytics by using your undergraduate level in mathematics and R or similar programming language, this course would be useful. During the lectures, you can find methods for creating quantitative models using business data , statistical analyses and other essential elements in this area. Using the models and methods to satisfy consumer needs and determine optimally. At the end of the plan, you are capable of making informed decisions, using various revenue forecasting strategies and more.

Key Highlights:

• Calculating the optimum price for goods and services in order to obtain the best return and to make decisions informed by data.
• To identify future consumer segments and concentrate on market segmentation approaches and best practices.
• Conduct customer-based market forecasting models and predictive approaches.
• Some tests and lessons to be followed to understand better.
• Free access to the full range of videos and study materials and at a minimum price certification can be obtained.

You can Sign up Here

2. Become a Marketing Analyst (Udacity)

Duration: 3 months, 5hrs/week

Rating: 4.5 out of 5

Key Highlights:

This is a marketing analyst nano degree program that lets you develop practical knowledge and marketing skills. You learn how to compile, analyze, and relate your results with Excel, Google Analytics, Data Studio and Tableau. Over the course of this course, you will learn about various principles for marketing analytics such as data analysis, data visualization, Google analytics, etc., and will also be involved in real-world projects, project reviews, project input, technical mentor support, as well as personal professional coaching by trainers.

• Get Google Analytics in-depth expertise by studying advanced reporting techniques to analyze and maximize performance and provide the organization with feasible insights.
• Discover how figures and images can be used to assess and exchange perspectives, develop excellent capabilities for manipulation, analysis and visualization of data in spreadsheets, and create excellent models.
• Learn how concepts of design and visualization can be applied to create powerful data visualizations and create data dashboards, and tell stories with data.
• Dispose of a customized learning plan tailored for your daily work.
• Learn a wide variety of marketing and company metrics and how success and health can be measured in your marketing campaigns.

You can Sign up Here

3. Marketing Analytics Certification by Berkeley – University of California (edX)

Duration: 4 courses, 4 weeks per course, 5 to 7 hours per week

Rating: 4.6 out of 5

This MicroMasters curriculum enables learners to learn quantitative communication methods immediately to benefit from the workplace in practice. Such courses concentrate on the best practices and strategies for assessing and evaluating the key factors influencing decision making in the corporate world. Start your journey by knowing the methods to gain insight into the organisation ‘s data and solve real issues. If you are looking for a systematic approach to business analysis, then look at our list of a few of the best certificates for business analysis.

Key Highlights:

• Compare brick and mortar to the e-commerce channels, understand competitive trends, distribution and sales performance.
• Use analytical methods and processes to address problems in real life.
• Take a glance at the realistic quality and promotional applications.
• Work with sophisticated languages of programming, decision-making bodies, joint analyses and more.
• A wide variety of references and illustrations help you get a better image of the subjects.

You can Sign up Here 

4. Marketing Analytics by Wharton: Data Tools and Techniques (edX)

Duration: 1 course, 6 weeks per course, 3 to 4 hours per week

Rating: 4.5 out of 5

This curriculum is ideal for students who want to know by doing. You must recognize the tools and techniques in your company or organization, when making data-driven decisions. Evaluate important management problems, establish a theory and draw inferences that can yield useful results. After the lectures are completed, you will use the newly gained information in the related projects to achieve optimum efficiency.

Key Highlights:

• Know regression and joint analysis together with social media analytics topics.
• Each topic is discussed in the lectures at an elaborate level.
• Learn to be using various computational methods, mathematical and statistical tests to boost performance.
• The entire course curriculum is divided into relevant sections making it easy for users to understand.
• The lessons are self-paced and can be taken as you wish.
• The examples help us understand the kinds of real-world problems.

You can Sign up Here 

5. Marketing Analytics by University of Virginia (Coursera)

Duration: 14 hours

Rating: 4.5 out of 5

This introductory level certification, targeted specifically at beginners, will provide you with tools to quantify company assets and the brand, to design experiments to test and optimize marketing strategies. The insight into customers’ desires can be used for potential business decisions. This certification is a popular with consistently great reviews and ratings.

Key Highlights:

• To evaluate strategic alternatives, use the data gained from the various sources.
• Learn how to create and identify a brand architecture and how marketing strategies impact brand perception over time.
• Several exercises to incorporate the topics discussed by the lectures.
• Make your investments effective and assess your efforts.
• The content is divided into four weeks with growing difficulty.
• There is no previous experience required to enroll in this qualification and your schedule that set deadlines.

You can Sign up Here 

6. Marketing Analytics & Automation Classes Online (Udemy)

Duration: Self-paced

Rating: 4.4 out of 5

At over 130 training courses, it is fair to say that everybody is looking forward more to growing their expertise in this sector on this platform. The lessons and courses are divided into three difficulty categories – beginner, intermediate and advanced. Using the website filters to pick the training that fits your criteria. Google analytics for beginners, data-driven marketing and SQL for marketers are some of the bestsellers.

Key Highlights:

• Detailed activities are available to demonstrate the topics discussed in the lessons.
• The well-designed curriculum is divided into appropriate sections that facilitate learning coverage.
• Gain guidance and industry standards from the trainers’ knowledge.
• Study material, videos can be viewed for a small fee on the platform.
• Readings + Tools for download + Reviews + Complete Lifetime Access

You can Sign up Here 

7. Digital Analytics for Marketing Professionals by University of Illinois (Coursera)

Duration: 14 hours, 4 weeks of study, 8 to 10 hours per week         

Rating: 4.5 out of 5

If you want to create a solid base in marketing research principles and tactics, then you are exactly right. Understand the subjects, models and information that can be used to address the everyday problems facing this career. You will be prepared to take the most specialized programs and specializations with this qualification.

Key Highlights:

• Work with many analytical methods which include web analytics basics.
• The introductory lessons provide a summary of the course and cover the digital marketing impact.
• Deepen your perception of customers and address digital technology expectations and pitfalls.
• Each subject is covered with daily quizzes in an elaborate way.
• Gain information that is useful for workplace use and for personal ventures.

You can Sign up Here 

8. Foundations of Marketing Analytics by Essec Business School (Coursera)

Duration: 8 hours, 7 hours per week

Rating: 4.5 out of 5

This credential is suitable for learners, market analysts and data scientists who want to use statistical know-how in business contexts. With a variety of recitals and R Studio tutorials you will combine your skills and apply them in suitable scenarios. Understand your customers and their lifetime value, pick and reinforce models in this area.

Key Highlights:

• Think about the internal aspects of statistical segmentation and metrics and management segmentation.
• Get an overview to this area and look at the lessons layout.
• Learn how to use useful real-world examples to test your understanding of the topics discussed in the classes and take the quizs.
• Improve your career opportunities by adding your resume with this certification and skill.
• No need to register and the lectures will be split over 4 weeks.

You can Sign up Here

9. Digital Marketing Analytics (MIT Management Executive Education)

Duration: 6 weeks, 6 to 8 hours per week

Rating: 4.4 out of 5

This online program provides you a summary of the finest concepts and strategies in digital marketing measurements and analysis. Learn about the various tools and how to calculate results and optimize them. In addition, you learn to combine technologies and tools to take successful strategic actions. This credential aims to make you an educated practitioner with respected experts and comprehensive lessons.

Key Highlights:

• The skills discussed in the lectures and other services will be practised to complement education.
• Such concepts are protected by examples and practical implementations from scratch.
• Engage in group discussions and individual exercises to explain and express your doubts.
• Pass standard graded certificate assessments.

You can Sign up Here

10. Become a Marketing Analyst – Nanodegree Program (Udacity)

Duration: 3 months, 5 hours per week

Rating: 4.5 out of 5

Throughout this nano degree, you learn the basic data skills required in marketing. The trainer teaches you the methods for collecting and analyzing data, modeling marketing scenarios and sharing your analyzes and outcomes using software like Excel, Tableau, Google Analytics and Data Studio with your team and clients. At the end of lessons, you can gain knowledge and present it as a well-articulated tale from datasets.

Key Highlights:

• Learn how information and graphics are used for discovering and exchanging perspectives.
• No precondition for nano degree registration.
• The one-on-one professional mentor answers all the questions and leads you in the right direction.
• Build Excel models to analyze potential business results.
• Explore a range of marketing, corporate metrics and techniques to assess your marketing efforts’ growth and health.

You can Sign up Here

11. Foundations of Marketing Analytics by Emory University (Coursera)

Duration: 6 courses, 7 months, 3 hours per week

Rating: 4.3 out of 5

If you know about analytics and intend to take it even further, this is the way to be. This mid-level training will allow seasoned professionals to use their expertise in recognizing and analyzing relationships among variables, deriving table models to analyze data and to assess risks among other key topics. Use the data available to make business decisions efficiently. Finish the trip with a final project to use the strategies and procedures used in the videos to address a marketing research problem.

Key Highlights:

• There are enough activities to exercise the skills covered in the lessons.
• This well-structured training is divided into six courses to help you master the various concepts easily.
• Locate, organize and explain data for information.
• Complete all graded tests and credential assignments.
• The final project offers you an opportunity to explore the process of overcoming problems that this career frequently faces.

You can Sign up Here 

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Wrapping Up

This is the list of the 8 Best Marketing Analytics Courses & Tutorials of 2023. They are popular and loved by many experienced Marketing Analytics Courses learners. You will find between these courses what you need to learn in order to continue your Marketing Analytics journey.