PhD in Media Studies is a doctoral-level programme offered by several colleges and universities throughout India. The entire course, including the dissertation, which is required for all PhD programmes, takes about 3-5 years to complete.
The course’s goal is to provide students with a critical understanding of the field of media and how it influences society, people’s culture, politics, and, ultimately, a country’s economy. By pursuing this academic combined research programme, one gains a thorough understanding of the role of media, whether television, cinema, print media, or digital media, in shaping socio-cultural aspects in today’s world.
The programme is made up of course work followed by a dissertation. Students will be required to conduct original research on a chosen topic and write a thesis on it. A master’s degree in the relevant field is required for admission to this PhD programme. Admission to the programme is based on the candidate’s performance in an entrance exam, which is followed by a personal interview.
Overview of PhD Media Studies
The key course highlights of the PhD Media Studies programme are listed below:
|Level of Course||Doctorate|
|Full-Form||Doctorate of Philosophy in Media Studies|
|Duration of Course||3 – 5 years|
|Examination type||Semester wise|
|Eligibility Criteria||Postgraduate in the field of media and communication|
|Process of Admission||Entrance based|
|Course Fee||INR 1,381 – INR 92,900|
|Average Salary||INR 4,00,000 to INR 8,00,000|
|Top Recruiters||Zee TV, AajTak, TV9, GeeksChip, 3DM Agency, FMIM, All India Radio, Malayala Manorama Group, Asianet, BloombergQuint, Daijiworld Media, India Today, Living Media, Creative Eye Ltd|
|Job Positions||Marketing Director, Marketing Assistant, Social Media Analyst, Social Media Manager, Social Media Marketing Executive, News Anchor, Reporter, Media Researcher, Media Planner, Media Manager, Copywriter, Blogger|
PhD Media Studies: Introduction
The PhD in Media Studies is a combined academic and research programme that includes coursework and a dissertation. The following information is provided about the PhD Media Studies programme.
- The coursework must be completed within a year of beginning the programme. The coursework includes subjects related to the field of study as well as research methodologies to be used while conducting research.
- The student will be required to conduct original research on the topic and research proposal submitted by the student at the start of the programme.
- To assist the student with the project, a research guide or supervisor is assigned.
- The student is also expected to publish a few research papers on the subject while conducting research.
- After completing the research, the student will be required to submit a thesis to a team of external examiners.
- The PhD is finally awarded based on the successful defence of the thesis.
Eligibility Criteria for PhD Media Studies
PhD Media Studies candidates must meet the following eligibility requirements in order to apply for the programme:
- Master’s degree in a media-related subject from a UGC-recognized college or university.
- A minimum of 55% in their post-graduate studies.
- Candidates with a post-graduate degree from an international university are also eligible. Such candidates must submit an equivalency certificate issued by the Association of Indian Universities (AIU).
- Candidates with an M.Phil in Media Studies may also apply.
Admission Process for PhD Media Studies
Admission to PhD Media Studies programmes in Indian colleges is primarily determined by entrance exams. Admissions to the programme are conducted twice a year, in January and May.
- However, before applying for the test, the candidate must ensure that they meet the admission requirements.
- Admission to PhD in Media Studies is also based on qualifying eligibility tests such as UGC-NET, CSIR-UGC NET, SET, GATE, and so on, which are administered by colleges and universities.
- After passing the entrance exam, the college examines the candidate’s research topic and proposal and conducts a personal interview.
Benefits of Pursuing PhD Media Studies
PhD Media Studies differs from person to person depending on their goals for the programme. Some of the advantages and benefits of pursuing this PhD degree are listed below.
- Those looking to expand their knowledge in the media and communication domain will find the course extremely beneficial.
- Taking this course will help you advance to positions of leadership at your workplace.
- This course greatly improves research skills, allowing students to pursue research-based jobs in the field or jobs requiring them to devise strategies to keep their organisations ahead of competitors.
- Those who wish to pursue a teaching career will find this course extremely beneficial. You can work as a lecturer or professor in colleges and universities in India and abroad.
- Among these, the social media sector is one of the fastest growing. As a result, a number of job opportunities in the field of media in general, and social media in particular, are emerging.
- Students will find it worthwhile to pursue this course because it has an interesting course curriculum that is relevant to their daily lives.
Entrance Exams for PhD Media Studies
Candidates must take an entrance exam to be admitted to a PhD programme. These exams are given by the colleges themselves. Candidates who have qualified for national level tests such as UGC-NET, UGC-CSIR NET, GATE, and state-level SET/SLET are exempt from the entrance tests administered by individual colleges, according to UGC guidelines.
Some of these popular tests are described in detail below:
- UGC-NET: The test is administered by the National Testing Agency (NTA), an autonomous testing body established by the Indian government to administer various entrance exams. Candidates who pass the online test, held twice a year in June and December, can proceed to the personal interview for admission to the PhD programme.
- CSIR-UGC NET: It is a national level test administered by the NTA to assess candidates for JRF and Lectureship/Assistant Professor positions in colleges across India. It is held twice a year, once in June and once in December.
- SET/SLET: These tests are administered by state governments and union territories to determine candidates’ eligibility for lectureship positions at the state level. They are given in both English and the vernacular language, depending on the state.
- JNUEE: This examination is administered by Jawaharlal Nehru University in New Delhi for admission to various M.Phil and PhD programmes. This test, administered by the NTA, is used to determine admission to various PhD programmes at JNU and other colleges.
Peparation Tips for PhD Media Studies
The syllabus and format of the entrance exams differ from college to college. However, some of the tips listed below, based on the national level tests UGC-NET and CSIR NET, if carefully followed, will aid in passing these exams.
- The majority of these entrance exams are administered online via CBT.
- Candidates must be thoroughly familiar with their subjects in order to prepare for the tests.
- They should review important media and communication topics from their graduation and post-graduation.
- Previous year question papers should be used to understand the pattern and level of difficulty of the test.
- Sample test papers and mock tests will be used to familiarise students with the computer-based test.
Top Colleges for PhD Media Studies
Find the best colleges and universities that offer the PhD Media Studies programme in the table below:
|College Name||City||Average Annual Fees in INR||Average Placement Package|
|Christ University||Bangalore||INR 30,000||INR 8,00,000|
|Chandigarh University (CU)||Chandigarh||INR 17,000||INR 7,00,000|
|Sharda University||Greater Noida||INR 50,000||INR 5,00,000|
|Indira Gandhi National Tribal University (IGNTU)||Amarkantak, MP||INR 15,000||INR 4,00,000|
|Jawaharlal Nehru University (JNU)||New Delhi||INR 1,381||INR 5,50,000|
|Makhanlal Chaturvedi National University of Journalism and Communication||Bhopal||INR 92,900||INR 5,00,000|
|Amity School of Communication||Noida||INR 50,000||INR 4,50,000|
|Savitribai Phule Pune University||Pune||INR 24,000||INR 5,50,000|
|Tata Institute of Social Sciences (TISS)||Mumbai||INR 70,000||INR 6,00,000|
How to Get into the Best PhD Media Studies Colleges?
To gain admission to a prestigious college or university, one must keep an eye out for notifications issued by such institutions. Visit college websites from time to time to look for notifications. Following are some of the measures that can be undertaken to get admission to a top college for undertaking this PhD course.
- Candidates must prepare thoroughly for the entrance exams. Only if you pass the entrance exams with a high score will you be considered for admission. In most cases, the entrance exam accounts for 70% of the selection process.
- Candidates must be thorough with their subjects and well prepared for the entrance tests in order to achieve a high score. Because the entrance exams are objective in nature, with 150 questions to be answered in 3 hours, time management is critical for success.
- Candidates must also perform well in the interview. Before attending the interview, one should review some of the key topics in their field of study. Questions about the candidate’s research proposal may also be raised. As a result, one should also prepare for the research proposal. It is beneficial to attend mock interviews in order to become acquainted with the interview process.
- A good academic record and previous academic achievements can help you get selected. Make a list of all such accomplishments and present it to the panel as and when requested.
Syllabus of PhD Media Studies
The PhD Media Studies course syllabus varies by college. However, the following topics are common for the majority of PhDs in the field.
- Media, law and regulation
- Internet and social media
- Publication of Research Paper
- Gender and Media Representation
- Media Seminar
- Media and the Development Discourse
- Advanced Methods of Research in Media Studies
- Digital Media and Everyday Life
- Media and popular culture
- Theories and Concepts in Media and Communication Studies
- Media in Contemporary Society
- Writing Research
Recommended Books for PhD Media Studies
Some important books and authors for PhD Media Studies include:
|Name of the Book||Author|
|A Handbook of Qualitative Methodologies for Mass Communications Research||KB Jensen and N Jankowski|
|The Network Society: Social Aspects of New Media||Van Dijk|
|Mobile Communications: An Introduction to New Media||N Green and Haddon|
|Digital Generations: Children, Young People and New Media||D Buckingham and R Willett|
|Media and Morality||R Silverstone|
|Understanding Media: The Extensions of Man||L McLuhan|
Job Profiles and Carrer Opportunities in PhD Media Studies
Due to its growing popularity, the field of media offers a variety of job opportunities and prospects upon completion of this course. One has the opportunity to work in a variety of sectors, both private and public.
- Print media, digital media, social media, television channels, and other sectors are examples of where one could work in this field.
- Popular job titles include Media Manager, Social Media Manager, Copywriter, Media Planner, Media Researcher, and others.
The table below lists some of the most common job titles in the field of media studies:
|Job Profile||Job Description||Average Salary|
|Marketing Director||A Marketing Director, one of the most important jobs in media management, provides guidance and leadership to the marketing team.||INR 11,00,000|
|Media Manager||A Media Manager’s job is to research and write content for various media platforms. They proofread and edit content in addition to managing media campaigns. They also create content for various social media platforms. They have abilities such as organisational skills, communication skills, people management, and so on.||INR 8,00,000|
|Social Media Manager||A Social Media Manager primarily raises brand awareness by creating high-quality content for publication on various social media platforms. They work to improve a brand’s social media presence. They also respond to comments and feedback on all platforms.||INR 5,00,000|
|Copywriter||A Copywriter’s job is to create promotional content for a variety of write-ups, such as articles, courses, and advertisements. They create original content for their clients and assist with other aspects of creative writing. To be a successful Copywriter, one must have exceptional research and writing skills.||INR 4,00,000|
|Public Relation Manager||A Public Relations Manager specialises in enhancing an organization’s or company’s public image. To influence public opinion, they create various types of media messages and distribute them through various platforms, including social media.||INR 6,00,000|
Future Scope in PhD Media Studies
A PhD programme is the highest educational level that can be obtained in a specific field. There are no additional educational programmes available after this doctorate degree. However, there are numerous job opportunities for PhD Media Studies.
- In colleges and universities, one can pursue a career in teaching and lecturing.
- Sectors such as television, print, electronic media, and social media provide numerous opportunities to succeed in this field.
- A career in research can also be pursued by joining research labs of various private and government organisations.
- A Doctor of Science (D.Sc) degree in a relevant field is also an option.
Frequently Asked Questions
Ans. Candidates who have completed an M.Phil qualification in media studies or a related field are exempt from taking the entrance exam. They are eligible to attend the interview in person. Furthermore, if the research student completed those modules during their M.Phil., there will be some relaxation in coursework.
Ans. The Indira Gandhi National Open Universities, or IGNOU, offer a few distance education programmes in this field. However, the eligibility requirements are the same as for a full-time programme.
Ans. A postgraduate degree in the field of media or communication from a recognised college or university is required for admission to this doctoral programme.
Ans. If done full-time, it takes at least three years to complete the entire course, including thesis submission.