The MBA in Digital Marketing Course is a two-year postgraduate programme that focuses on using electronic or digital media to promote and advertise products, services, and organisations. The MBA in Digital Marketing program equips students with the knowledge and skills necessary to construct successful digital marketing strategies. The MBA in Digital Marketing Management is a cutting-edge programme that integrates traditional marketing principles into the digital realm. The MBA in Digital Marketing Management is an innovative curriculum that blends traditional marketing principles with the digital world. In today’s world, digital marketing has become a necessity. Both new and existing businesses are turning to internet channels for product and service marketing and advertising.
The Master of Business Administration, or MBA, is a well-known post-graduate management degree. The Master of Business Administration degree programme offers specialisations in sales and marketing, operations management, finance, human resource management, logistics management, business analytics, and marketing management.
Table of Contents
|Degree Name||MBA in Digital Marketing Management Course|
|Degree Duration||2 year|
|Entrance Exams||CAT, MAT, GMAT, CMAT, XAT, NMAT|
|Eligibility Criteria||Bachelor’s degree|
|Admission process||Direct admission and based on the entrance examination|
|Fees for the entire duration||Rs. 20,000 to Rs. 15,00,000|
|Average Salary||Rs. 8,00,000 LPA|
|Job profiles||Digital Marketing ExecutiveSocial Media ManagerAdvertising ManagerBrand ManagerMarket Research Analyst|
Why Pursue an MBA in Digital Marketing?
Universities around the world provide a variety of MBA programmes, ranging from HR to IT. MBA in Digital Marketing has grown in prominence as firms shift from traditional tactics to online techniques. Some of the primary reasons why this course is an excellent choice are given below.
- Constantly evolving industry
- Can be pursued by any professional from any background
- Job opportunities in several fields across the globe
- Demand for a digital marketing professional is high
- You can learn various facets of Digital Marketing without many efforts
- Copious full-time, part-time, and online courses are available
- It will help in developing skills required for managerial posts
- You can build a strong network
- Course curriculum designed as per industry standards
- Flexibility in choosing a field of specialization
What Does an MBA in Digital Marketing Course Entail?
Various universities offer an MBA in Digital Marketing Course as a creative course. In India, the course lasts 3 years or 6 semesters, while in foreign colleges, the course lasts 4 years or 8 semesters. The Digital Marketing course curriculum offers a wide range of media tactics, innovative concepts, creative learning, and marketing management. The curriculum was created in collaboration with industry professionals to offer you with the necessary information and training to effectively manage the fast-growing digital marketing industries. The MBA in Digital Marketing focuses on preparing you to face new technologies, become familiar with industry working techniques, develop new marketing campaigns, assess various marketing trends, and analyse marketing data.
MBA in Digital Marketing Management Eligibility
Candidates seeking admission to the MBA in Digital Marketing Course must meet the minimum qualifying requirements. Though each college has its unique set of requirements, the following are the general MBA in Digital Marketing Management requirements:
- A bachelor’s degree in any subject, such as BBA, BA, B.Sc, B.Com, or BCA, with an aggregate of 50% marks or an equivalent CGPA (a 5% relaxation is allowed to SC/ST students) from any recognised university/college/institute is required.
- Those who are in the final year of their studies are also able to apply. However, admission is contingent on achieving a minimum of 50% in their Bachelor’s degree (a 5% relaxation is offered to SC/ST students).
- Candidates who have passed nationalised admission tests such as the CAT, MAT, GMAT, CMAT, or other equivalent exams can apply for MBA digital marketing management programmes.
Applicants interested in studying MBA in Digital Marketing Course in India must apply online and take the admission exam, which is followed by a group discussion and a personal interview phase. The following is a step-by-step guide to the application process:
- Visit the university website you want to apply for MBA in Digital Marketing
- Click on the admission tab and then select the apply now that is redirected to the application form page.
- Enter your personal details and academic qualifications
- Pay the required application fee and submit the application form.
Each university has its own selection method. Some institutions accept students on the basis of merit, while others require applicants to take an entrance exam. The following is the procedure for obtaining an MBA in Digital Marketing Course:
- Appear for the entrance examination, popular entrance examinations are CAT, MAT, and GMAT.
- Based on the Entrance examination, a cut-off list is released, and based on it applicants are called for counselling.
- Based on the applicant’s preference and marks obtained in the entrance examination students are allotted institutions.
- Some universities take group discussion and personal interview rounds after the entrance examination
- Only after clearing all the rounds applicants will be eligible for admission to the respective universities.
Popular MBA Colleges in India
Management courses are offered by a variety of educational institutes in India. Entrance is based on previous academic achievements and admission test scores. The following are some of India’s best management schools:
|Great Lakes Chennai||Great Lakes Gurgaon|
|SRM University Chennai||GD Goenka University, Gurgaon|
|Chandigarh University, Chandigarh||BML Munjal University, Gurgaon|
|Manipal University (MAHE)||IPE Hyderabad|
|IFIM BUSINESS SCHOOL||Jaipuria Noida|
MBA in Digital Marketing Management Admission
Students pursuing an MBA in Digital Marketing Management must complete various entry requirements, depending on the university. Students are admitted on a first-come, first-served basis. Several colleges accept students into MBA in Digital Marketing Management programmes based on academic performance or a cut-off score on an entrance exam.
Applicants can apply for the MBA in Digital Marketing Management degree programme by visiting the campus and completing the application form, as well as submitting the required documentation. Candidates can also apply online by visiting the institute’s official website, completing the online application form, and mailing the relevant documentation.
Top MBA in Digital Marketing Management Entrance Examinations
The results of relevant entrance examinations decide an applicant’s admission to various universities and colleges. Admission to various universities and colleges is determined by an applicant’s performance on appropriate entrance examinations. The best MBA in Digital Marketing Management admission examinations is listed here. Here is a list of the best MBA in Digital Marketing Management admission exams.
CAT (Common Admission Test): The Common Admission Test (CAT) is a national entrance exam for India’s 20 IIMs and 1,200 business schools.
The Management Aptitude Test (MAT), which is a nationwide admissions exam for MBA/PGDM admissions, is administered by the All India Management Association (AIMA).
GMAT: MBA and other graduate management students take the Graduate Management Admission Test (GMAT), which is administered by the Graduate Management Admission Council (GMAC).
The National Testing Agency administers the Common Management Admission Test (CMAT), which is used to enrol candidates in MBA programmes at over 1,000 educational institutions in India (NTA).
The Xavier Leadership Institute in Jamshedpur administers the XAT (Xavier Aptitude Test), a national business entrance exam for MBA admission.
NMAT: For MBA admissions at NMIMS University and other major management colleges, GMAC conducts the NMAT (National Management Admission Test).
Cutoff of Top Colleges
The merit score for an MBA in Digital Marketing Management is determined by a set of criteria. Those who scored below the cut-off percentage are admitted to the institutions. The MBA in Digital Marketing Management cutoff, which varies by institution, is determined by the number of applicants and their entrance exam scores.
MBA in Digital Marketing Management Skills Required
Digital marketers can earn a six-figure wage working from home or even across the globe as a digital domain, thanks to the debut of numerous technological firm perks and telecommuting positions. MBA Digital Marketing job opportunities require the applicant to develop additional skills while studying or working in this field. These abilities are also required for career progression and employment success. The following are some of such skill sets:
|Writing & editing||Creative & analytical abilities|
|Design skills||Strategic Thinking|
|Marketing automation||Entrepreneurial skills|
MBA in Digital Marketing Management Subject/Syllabus
An MBA in Digital Marketing Management offers a unique academic curriculum depending on the school. We’ve gone over the curriculum for JSS Science and Technology University’s MBA in Digital Marketing programme in Mysuru.
|Semester I||Semester II|
|Foundations of Management and Organisation Behaviour||Financial Management|
|Accounting for Managers||Product and Brand Management|
|Managerial Economics||Consumer Buying behaviour|
|Quantitative Techniques for Managers||Fundamentals of Digital Marketing|
|Marketing Management||Integrated Marketing Communications|
|E-Commerce||Website planning and structure|
|Lab for Microsoft Office||Business Research Methods -Workshop|
|Personal Development, Communication, Teamwork-Workshop||Communication and Leadership Development Workshop|
|–||Content management system-Lab|
|Semester III||Semester IV|
|Search Engine Marketing & Search Engine Optimization (SEO)||Services Management|
|Social Media Marketing||Strategic Management|
|Content Marketing||Personal selling and Sales Management|
|Digital Entrepreneurship||Project Management for Digital MarketingFirms|
|Lead Generation and Marketing Automation||Affiliate Marketing and Google AdSense|
|email marketing, Mobile Marketing and Video Marketing||Analytics- Web and Google|
|SPSS Lab||Lab: LinkedIn and Twitter Marketing|
|Placement Training||Creative, Design Thinking and Skill Development|
|Summer Internship||Placement Training|
MBA in Digital Marketing Management Fees Structure
The college administration sets the majority of the MBA in Digital Marketing Management price. The cost of an MBA in Digital Marketing varies per campus. In comparison to government universities, private institutions charge higher fees. Candidates interested in pursuing this course can apply for a variety of scholarship schemes. The cost of the course varies from Rs. 4 LPA to Rs. 24 LPA.
MBA in Digital Marketing Distance Education
Distance education is a new trend that allows you to learn knowledge and abilities that you can apply in your professional life at the same time. One of the benefits of obtaining an MBA in Digital Marketing through remote education is that you can study at any top university in the globe without having to relocate. The majority of exams are held online or at local test centres, and study materials and resources are available through the university portal. Now that you’ve learned about the benefits of remote learning, you can decide if it’s right for you. In India and abroad, the following colleges offer an MBA in Digital Marketing:
- Amity University, Noida
- University of Cumbria, United Kingdom
- Broward International University, USA
- Montclair State University, USA
- IMF Business School, Spain
- Venkateshwar Open University, Noida
- NMIMS, Mumbai
Scope of MBA in Digital Marketing Management
There is a solid market for postgraduates in digital marketing, with plenty of room for development and expansion. Many brands are already using the digital platform as a preferred platform for branding and selling products and services. As a result, an MBA in digital marketing is an excellent degree that will not only open up prospects in the current market but also provide professionals in this industry with optimism for more opportunities in the future. The sector of digital marketing is rapidly expanding, offering new and exciting employment prospects to aspiring people.
Students who get an MBA in Digital Marketing Management can continue their education with a PhD in the same discipline, as well as in Digital Marketing or Marketing Management. Students can improve their education as they pursue higher-paying employment.
Career Options after MBA in Digital Marketing Management
The MBA programme in Digital Marketing Management is designed to expose students to all facets of the industry. Students will learn how to sell digitally and market their products and services on an online platform. A master’s degree in Digital Marketing Management can lead to a wide range of career options.
Digital Marketing Executive: A digital marketing executive is in charge of engaging a company’s customers or clients over the internet. Their major goal is to create and maintain the company’s internet presence. A digital marketing executive uses websites and internet networks to advertise products.
Social media manager: It is in charge of monitoring, coordinating, screening, and measuring a product’s, brand’s, corporation’s, or even an individual’s social media presence. In addition to becoming an influencer on Facebook, Instagram, YouTube, and Twitter, a social media manager works for businesses to earn revenue through social networking sites.
Advertising Managers: They are in charge of creating and implementing advertising campaigns for a variety of firms. Their main purpose is to promote product and service awareness. Advertising managers are supposed to influence people, which means they are usually great leaders who excel at leading and influencing others.
Brand Manager: A Brand Manager is responsible for developing a company’s marketing strategy for its target market. A brand manager is in responsible of keeping the company’s brand constant, as well as managing a product line, using market research and communications. He or she aids with research and development, pricing, and new product introductions, as well as new company growth.
Market research analyst: A market research analyst assesses customer preferences in order to aid businesses in developing product specifications based on current market trends, expanding their reach through advertising, and promoting their goods and services. He or she collects statistical data from reliable sources, analyses it for market trends, and makes recommendations on how to run a successful campaign.
List of Top Companies
Benefits of studying MBA in Digital Marketing Management
As one of the fastest-growing industries, the opportunities for pursuing a career in Digital Marketing are limitless. Content marketing, brand management, data analytics, and eCommerce all offer multiple opportunities. There are numerous benefits to earning an MBA in digital marketing in today’s marketplace.
Expected salary after MBA in Digital Marketing Management
The average pay a graduate earns after earning his master’s degree is determined by a variety of criteria, including the company’s policy, the individual’s talents, the graduate’s knowledge and expertise, and so on. When compared to private organisations or institutions, government companies or institutions pay more. The average salary is between Rs. 3 LPA and Rs. 15 LPA.
|Level of Experience||Average Salary (per annum)|
|0 – 1 year||Rs. 7,00,000|
|1 – 3 years||Rs. 12,00,000|
|Above 5 years||Rs. 20,00,000|
Top Private MBA in Digital Marketing Management in India
A number of private academic institutions around the country offer an MBA in Digital Marketing Management. Admission is based on academic achievement and the results of entrance examinations. Some of India’s best private MBA in Digital Marketing Management programmes are listed in the table below.
|Colleges||Fee Structure (Entire Course)|
|Techno India University, Kolkata||–|
|Presidency University, Bangalore||Rs. 601,000|
|Indian Institute of Knowledge Management, Chennai||–|
|JSS Science and Technology University, Mysuru||Rs. 340,000|
|Jain University, Bangalore||Rs. 200,000|
|St Mary’s Technical Campus, Kolkata||–|
|Centurion University of Technology and Management, Bhubaneswar||Rs. 380,000|
|BIBS Kolkata – Bengal Institute of Business Studies||–|
|NIMS University, Jaipur||Rs. 100,000|
|St Marys Group of Institutions, Guntur||–|
MBA in Digital Marketing Frequently Asked Question (FAQs)
Ans. Although a digital marketing course is shorter than an MBA in Digital Marketing, it is recommended that you attend the latter because the former only covers the fundamentals, while the MBA module will be more valuable to your career.
Ans. Content Marketing, Search Engine Optimization, and Social Media Expert are some of the common departments.
Ans. MBA in Digital Marketing is a programme that combines practical and theoretical study in the field of digital marketing. Although the course is similar to traditional marketing, it provides students with a unique set of abilities. The training develops a candidate’s creative and managerial abilities.
Ans. A bachelor’s degree in any specialisation from a recognised university is required for an MBA in Digital Marketing Management.
Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor’s degree in any field from a recognised institution with a minimum of 50% marks. Different colleges may have different requirements.
Ans. Some of the talents required for an MBA in Digital Marketing Management include writing and editing, creative and analytical ability, design skills, strategic thinking, marketing automation, and entrepreneurial capabilities.
Ans. Some of the top colleges which offer MBA in Digital Marketing Management degrees are Techno India University, Kolkata, Presidency University, Bangalore, Indian Institute of Knowledge Management, Chennai, JSS Science and Technology University, Mysuru, Jain University, Bangalore, St Mary’s Technical Campus, Kolkata, Centurion University of Technology and Management, Bhubaneswar, BIBS Kolkata – Bengal Institute of Business Studies, NIMS University, Jaipur, St Marys Group of Institutions, Guntur.
Ans. After earning an MBA in Digital Marketing Management, you can pursue a variety of job paths. Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst are just a few of the jobs available.
Ans. Some of the top companies that hire MBA in Digital Marketing Management graduates are Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, and Google.
Ans. A PhD in Digital Marketing Management is available to students who have completed an MBA in Digital Marketing Management.