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MA Culture and Media Studies: Admission, College, Syllabus, Jobs, Salary

A full-time postgraduate program in MA Culture and Media Studies lasts two years, including four semesters.

To qualify for this program, a candidate must have graduated with a degree in one of the following streams: arts, performing arts, fine arts, social science, or communication technology. Students from different streams are welcome to apply, but they must have at least two years of relevant professional experience in the media (print or digital).

Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies program is determined by merit.

For those who want to enroll in this course, there are numerous job options.


MA Culture and Media Studies: Course Highlights

Course LevelMasters
Full-FormMaster of Arts [MA] (Culture and Media studies)
Duration2 years (Full time)
Examination TypeSemester-wise
EligibilityGraduate with a degree in arts, social science, performing arts or communication technology streams. Graduates from other streams must have work experience minimum of 2 years in media.
AdmissionEntrance Exam
Average Tuition FeeINR 50,000 – 2,00,000
Average SalaryINR 3-10 LPA
Job PositionsManager, Production Head, Operation Executive, Art director, Public relations Manager, Photographer, Advertising strategist, content planner, Relationship manager

MA Culture and Media Studies: Admission Process

Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies programme is determined by merit.

  • The admission exam is administered by individual institutes. Candidates must verify the dates of the entrance exam on the institute’s official website and submit their applications online.
  • The Tata Institute of Social Sciences’ (TISSNET) admissions test for MA Culture and Media Studies is the most well-known.

MA Culture and Media Studies: Eligibility Criteria

The prerequisite for enrolling in an MA course in culture and media studies is that

  • The applicant must have completed their undergraduate studies in one of the following fields: arts, performing arts, fine arts, social science, or communication technology.
  • Students from different streams are welcome to apply, but they must have at least two years of relevant professional experience in the media (print/digital).
  • The university or college from which the graduate degree was earned must be UGC-recognized.
  • Additionally, the student must have earned at least 50% of the required marks to graduate.

MA Culture and Media Studies: Entrance Exams

The candidate who will take the TISSNET entrance exam in 2022 will find the updates below to be of great use.

Entrance ExamTISSNET
Date of ExaminationFebruary 20, 2021 – Saturday
Last date for registrationFebruary 19, 2020
Result announcementTBA

MA Culture and Media Studies: How to Prepare for Entrance Exams?

Knowing the specific goals, topics, and fundamental format of the test is the best method to ace any entrance exam.

The following details will be very helpful in getting ready for the entrance exam:

  • The three different sections on the test are general awareness, mathematics and logical reasoning, and proficiency in English.
  • Assessing usage and understanding abilities is the primary goal of the general awareness section.
  • Mathematical analysis and logical reasoning’s main goal is to evaluate a person’s ability to think quantitatively and logically.
  • Assessing one’s understanding of national advancement, sociopolitical issues, and current affairs is the fundamental goal of English proficiency testing.
General awarenessArt & Culture, Indian History, Sports, Science & Technology, Environment, Social Studies, Politics
Mathematics & logical reasoningBasic Trigonometry, Basic Statistics, Basic Arithmetic, Basic Geometry, Number Series, Data interpretation, Logical reasoning
English proficiencySynonyms & Antonyms, Word Choice, Sentence correction, Odd-one-out, Analogies, Grammar, Verbal reasoning, Reading comprehension

MA Culture and Media Studies: How to Get Admission to Good College?

The greatest advice for obtaining admission to any college or institution is provided below.

  • Admission to MA programmes in culture and media studies is done through entrance tests like TISSNET. Additionally, some institutions hold their own entrance examination.
  • If a candidate is truly committed to enrolling in the MA Culture and Media studies programme, he or she must never compromise on preparation for the entrance exam.
  • The applicant must make certain that he or she has submitted an application to the chosen institute by the deadline.
  • Get ready for the final round of the entrance selection process, the group discussion and the personal interview.

MA Culture and Media Studies: What is it About?

The main goal of the MA programme in Culture and Media Studies is to enhance the many research projects that are being conducted and the specialised skills of media production.

  • By effectively using analytical tools that are derived from cultural and communication practices, the MA in Culture and Media Studies will explore the broad concepts of cultural studies and media studies that support the individual in understanding the cultural dynamics of the society in relation to contemporary theory.
  • By effectively utilising case studies, the student in this course will be able to concentrate on cultural behaviours.
  • Analyzing recommended archives, documentation, and other carefully managed and preserved cultural records is part of this process.
  • All of this will be carried out under the direction of a knowledgeable and effective faculty, who will also instruct students in research methodology.

Why Study MA Culture and Media Studies?

The students must participate in field training programmes and practical sessions during the course of the two-year curriculum to strengthen their skills. However, theory sessions are also crucial since they aid in understanding the fundamental principles and structures that shape cultural tendencies.

  • In a word, the key study areas for the entire semester are Culture, Journalism, Media, Production, Society, Politics, Communication, Heritage, Advertising, Public Relations, New Media, etc.
  • video production is among the media industry’s training programmes. research, writing, editing, camera, and sound direction.
  • The students are required to create short films and documentaries that showcase the diversity, ethnicity, and culture of the various locations.
  • Additionally, the course improves the students’ fundamental proficiency in radio, web, and graphic design.
  • For those students who pursue an MA in Culture and Media studies, there are numerous job options.

MA Culture and Media Studies: Course Comparison

Any applicant who wants to pursue a profession in media, culture, journalism, or communication must enrol in an educational programme that encourages them to advance their knowledge and abilities.

The MA in Culture and Media Studies and the MA in Journalism and Mass Communication are being compared here based on many criteria.

ParametersMA Culture and Media studiesMA Journalism and Mass Communication
OverviewThe program MA Culture and Media studies core focus is to advance the speciality skills of media production and various researches were undertaken.MA Journalism and Mass Communication course study comprise expertise in Print Media, Advertising & Public Relations, Electronic media, New Media, and Event Management.
Duration2 Years2 Years
EligibilityGraduate with a degree in arts, social science, performing arts or communication technology streams.Graduate completing 3 years or 4 years program Diploma holders are not accepted
Admission ProcessMerit & Entrance Exam conducted at the university or institute level Eg., TISSNETMerit & Entrance Exam conducted at the university or institute level
Top CollegesThe Central University Of Rajasthan, Tata Institute of Social Sciences [TISS], Utkal University of CultureAmity University, MGM College of Journalism and Mass Communication, SRM University
Job RolesManager, Production Head, Operation Executive, Art director, Public relations Manager, Photographer, Advertising strategist, content planner, Relationship managerJournalist, Reporter, News, Anchor, RJ/VJ, Media Planner, PRO, Event Manager
Average FeeINR 1,00,000INR 80,000
Average SalaryINR 5,00,000INR 3,70,000

MA Culture and Media Studies: Top Colleges

Name of the top CollegesAverage FeeAverage Package
Central University Of RajasthanINR 6,000INR 5,00,000
Tata Institute of Social Sciences [TISS], MumbaiINR 30,000INR 6,00,000
Utkal University of Culture, OdishaINR 10,000INR 2,00,000

MA Culture and Media Studies: College Comparison

ParameterTata Institute of Social Sciences [TISS], MumbaiCentral University Of Rajasthan
OverviewStanding tall TISS, Mumbai shelters 21 schools, 45 centres and 8 independent centres. TISS offers Masters, Doctoral, Bachelor’s, Short term, Online and distance learning programs.Spread across 550 acres of campus with 2000+ student strength, the Central University of Rajasthan shelters 29 professional departments inclusive of 50+ master’s and PhD research programs.
NIRF Rank4934
Average FeeINR 30,000INR 6,000
Average packageINR 6,00,000INR 5,00,000
PlacementsUPSRLM (technical partner – AFC), Jubilant Life, Eco Eye, Social and Community, Initiatives Wipro Limited, American India Foundation TrustHCL Tech, TCS, Care India, Curaj, Hiremee

MA Culture and Media Studies: Syllabus

The curriculum includes topics including journalism, media, and cultural studies. In this course, candidates receive both theoretical and practical knowledge. The candidates are additionally instructed in:


MA Culture and Media Studies: Important Books

The following notable books, which are listed below, can be used as references for MA students in Culture and Media Studies:

Name of the BookAuthor
History of the Subaltern Classes, and The Concept of IdeologyGramsci, Antonio
Postmodernism and Popular Culture,McRobbie, A.
Mass Communication & Journalism in IndiaD S Mehta
International CommunicationN. Prabhakar & N. Basu, Commonwealth publishers, New Delhi.
Mastering Digital SLR photography – 3rd editionDavid Busch
Colour and Color TheoriesChristine Franklin, Harcourt, NY
Composition and RenderingA Thornton Bishop, John Vile & Sons, NY
Introduction to DocumentaryNichols, B

MA Culture and Media Studies: Job Profiles

For those students who pursue an MA in Culture and Media studies, there are numerous job options. The following job profiles have the most impact on where the students are placed:

Job ProfileDescriptionAverage Annual Salary
Art DirectorResponsible for video production Must maintain all the details in regards to pre-production and post-productionINR 6,61,678
JournalistTakes up issues related to public concerns and Reports them to the mass audience via print or electronic mediaINR 3,70,608
Public RelationsMust be the voice of an organization and communication effectively as the face of a brandINR 5,92,951
PhotographerMust be technically sound and must be able to convey a brand message in a single photo. Photo manipulation is an added skillINR 3,87,321
Content plannerMust have sound knowledge of branding Must be able to plan and create effective content which would result in brand success.INR 5,19,335

MA Culture and Media Studies: Future Scope

The student has two options after finishing the MA course in Culture and Media Studies: either look for employment or continue their education. Higher education courses include the following:

  • PhD. Culture and Media Studies
  • M.Phil Media Studies
  • PhD Journalism and Mass Communication
  • PhD Arts.
  • PhD Media Studies

MA Culture and Media Studies: FAQs

Q1. What are the average MA Culture and Media studies course fee?

Ans. The average cost of an MA in Culture and Media Studies programme ranges from 50,000 to 2,000,000. if the student chooses to use the mess hall. Each fee is required to be paid separately.

Q2. Which are the best institutes offering MA Culture and Media studies courses in India?

Ans. According to general consensus, some of the greatest institutes in India offering MA Culture and Media studies programmes include the Central University of Rajasthan, Utkal University of Culture, and Tata Institute of Social Sciences [TISS], Mumbai.

Q3.  What is the basic eligibility to get enrolled in MA Culture and Media studies courses in India?

Ans. The candidate must hold a graduate degree in one of the following fields: arts, social sciences, performing arts, or communication technology. Graduates from other streams must have a minimum of two years of work experience in the media sector.

Q4. When is the entrance exam TISSNET date 2021?

Ans. TISSNET, the admission exam for MA culture and media studies, is set for February 20, 2021. (Saturday). Visit the official website for further information about the application process.

Q5. What is the career option after completing your MA in Culture and Media studies?

Ans. For those students who pursue an MA in Culture and Media studies, there are numerous job options. The culture and heritage organisations, ASI, news agencies, media houses/sales/management/promotion, film and television production, public relations, etc. are the most influential and consistently in-demand industries where students are placed.

Q6. What is the admission process for MA in Culture and Media studies?

Ans. Although certain institutions may hold entrance examinations or require applicants to take an All India Entrance Examination, admission to the MA in Culture and Media Studies programme is determined by merit. The Tata Institute of Social Sciences’ (TISSNET) admissions test for MA Culture and Media Studies is the most well-known.

Q7. How to prepare for the TISSNET entrance exam?

Ans. The three sections of the test are general awareness, mathematics and logical reasoning, and English proficiency. To pass the TISSNET entrance exam, the student must concentrate on these three subjects. Assessing usage and understanding skills is the main goal of general awareness. Mathematical analysis and logical reasoning’s main goal is to evaluate a person’s ability to think quantitatively and logically. Assessing one’s understanding of national advancement, sociopolitical issues, and current affairs is the fundamental goal of English proficiency testing.

Q8. What is the structure of the MA Culture and Media studies course syllabus?

Ans. In a word, the key study areas for the entire semester are Culture, Journalism, Media, Production, Society, Politics, Communication, Heritage, Advertising, Public Relations, New Media, etc.

Q9. How much salary can you get after completing your MA in Culture and Media studies?

Ans. Both the governmental and private sectors offer employment prospects, hence the pay scales are different. An annual income of between INR 3 and 10 lakhs is anticipated as the average. Depending on the qualifications and talents of the individuals, this could alter.

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