Bachelor of Mass Media, or BMM, is one of the most popular post-secondary courses for students. BMM is a three-year undergraduate course that includes the study of various forms of communication such as newspapers, television, radio, and the internet. Candidates can also choose from a variety of specialisations, such as journalism, advertising, or public relations.
Media is now a lucrative career option for Indian youth, and candidates with a BMM degree have access to a wide range of job opportunities. Technical skills, research aptitude, oral skills, and presentation skills are all part of the BMM curriculum, which prepares students to succeed in the media field.
Table of Contents
Overview of Bachelor of Mass Media
|Level of Course||Undergraduate|
|Duration of Course||3 years|
|Minimum Academic Requirement||10+2 (Any Stream)|
|Minimum Aggregate Score Requirement||45%|
|Admission Process||University-Level Entrance or Merit-Based|
|Average Course Fee||20,000 – 90,000|
|Average Initial Salary||3,00,00-1,50,000|
|Areas of Employment||Television, Radio, Newspapers, WebMedia, etc.|
Eligibility Criteria for BA Mass Media
The eligibility requirements for a BMM course may differ depending on the college. Candidates seeking admission to this course, however, must meet the following minimum requirements:
- Candidates must have received at least 50-60% of their marks in 10+2 from a recognised board.
- Candidates must have completed 10+2 in any subject, such as arts, science, or commerce.
Admission Process for BA Mass Media
Admissions to BA Journalism programmes vary depending on the institution. The following steps can be used to determine admission to various colleges:
- Percentage of students in class 12 (merit-based)
- Admissions to the three-year Bachelor of Mass Media programme will be based on the admission policies of individual Indian mass media colleges. Aspirants will be admitted to colleges in a variety of ways. Media colleges in India use one of two admissions methods: merit-based or entrance test-based.
- Candidates may be required to take an entrance exam, which will most likely be conducted by the college itself, depending on the admission policies of the media college of their choice. Colleges, on the other hand, may offer admission to candidates solely on the basis of merit.
Merit-based Admissions to the Bachelor of Mass Media
- Colleges will look at the candidate’s previous academic qualifications, such as their Class 12 Board exam scores, their chosen stream, and the subjects’ relevance to the BMM programme.
- Following the colleges’ shortlisting of candidates based on previous academic qualifications, a series of selection processes, including a Personal Interview and/or a Group Discussion, may be conducted.
- Candidates will be provisionally admitted to the course based on their previous academic qualifications as well as their performance in the Personal Interview and Group Discussion.
Note: A candidate’s admission to any college will be finalised once the candidate has paid the college’s chargeable BMM course fees.
Entrance-Based Bachelor of Mass Media Admissions
- Candidates will be required to take a BMM entrance exam, which will be conducted by the college or another competent authority, on the specified date and time.
- After passing the exam, candidates will be asked to participate in a second round of testing, which may include a personal interview and/or a group discussion.
- Candidates who pass the Entrance Exam, Personal Interview, and/or Group Discussion will be offered provisional admission to colleges.
- The college will select students for the course based on their previous academic qualifications, performance on the entrance exam, personal interview, and group discussion, as well as other parameters set by the college.
Skill Required for BA Mass Media
BMM is the course for you if you have an inquisitive nature and are interested in creative work. However, a successful media career necessitates the following skills and personality traits:
- Problem-solving skills
- Communication skills
- Networking skills
- Observation skills
- Interviewing skills
- Research skills
- Interpretation skills
- Analytical skills
Course Fees for BA Mass Media
A course in any of India’s journalism and mass communication programmes is not prohibitively expensive. A Bachelor of Mass Media course fee could range from 20,000 to 90,000 per year, depending on the aspirant’s financial situation. The cost of a Bachelor of Mass Media Course varies depending on whether the college is privately or publicly owned. For Mass Media, private colleges are usually more expensive than government colleges.
Entrance Exam for BA Mass Media
St. Xavier’s BMM Entrance Test is one of the entrance exams for B.M.M. Every year, the entrance exam is held at St. Xavier’s College in Mumbai. To be eligible for admission to St. Xavier’s, a general category candidate must have a minimum of 65 percent in their 10+2 examination. SC/ST candidates must obtain a minimum of 55% of the total marks.
The St. Xavier’s BMM Entrance Test is a 1 hour 45 minute pen-paper entrance exam. The test is divided into seven sections, each of which contains multiple-choice questions:
- Data interpretation
- English Language and Comprehension Skills
- Current Affairs
- General Knowledge
- Logical Reasoning and Critical Analysis & Creative Thinking
Syllabus for BA Mass Media
The B.M.M. syllabus covers all important subjects related to media and provides candidates with knowledge of each aspect. Candidates are introduced to basic subjects such as Communication Skills, Economics, Sociology, Psychology, Marketing & Management, Introduction to Literature, and more in the first year of study. Advertising, Journalism, Media Studies, Radio & Television, Culture Studies, Creative Writing, and other core subjects are available in the second year. Candidates had to choose between two electives last year: advertising and journalism. The following tables can be used to understand the B.M.M. Syllabus in detail.
For First Year
|Effective Communication Skills 1||Fundamental of Mass Communication||Introduction to Sociology|
|Effective Communication Skills 2||Economics||Introduction to Literature|
|Fundamentals of Mass Media||20th Century World History||Introduction to Psychology|
|Political Concepts & Indian Political Systems||Principles of Management||Introduction to Computers|
For Second Year
|Introduction to Advertising & Public Relations||Mass Media Research||Copy-writing|
|Introduction to Journalism||Understanding Camera & Its basics||Organizational Behavior|
|Introduction to Media Studies||Radio & Television||Media Planning & Buying|
|Introduction to Creative Writing||Advanced Computers||Editing, Brand Building, Reporting,|
|Consumer Behavior||Advertising Specialization||Advertising Design|
For Third Year
|Indian Regional Journalism||Specialization in Building & Brand Reporting||Niche & Magazine Journalism 1|
|Editing||The Principle of Direct Marketing||Niche Journalism 2|
|Contemporary Issues||Broadcast Journalism||Press Laws & Ethics|
|Agency Management||News Media Management||Global Media|
Job Profiles in BA Mass Media
The BMM programme prepares students for careers in film, television, publishing, public relations, journalism, screenwriting, and production, among other fields. In the field of mass media, there are numerous career options available, and a candidate can select a position based on personal interests and preferences. For talented and trained individuals in this field, there are numerous lucrative and high-paying jobs available:
- Sound engineers: Audio engineers use machinery and equipment to record, synchronise, or mix music, voice, or sound effects. Films, music recordings, live shows, and video games are among the projects they work on.
- Director: The director is in charge of directing the dramatic and artistic aspects of a film or television programme. From pre-production to final editing, he keeps a creative eye on the entire process.
- Event Manager: An event manager is in charge of overseeing the entire event. He or she organises the details of an event and oversees the entire process, from planning to execution and post-event evaluation.
- Content Writer: A content writer conducts research on industry-related topics through online sources, interviews, and other means, and then creates content to promote a product or service. To create work, a content writer employs a variety of web formatting tools and content management systems.
- Columnist: A columnist is a professional who writes and edits copies for a newspaper’s regular column. A columnist disseminates public information and expresses opinions to their readers.
- News Anchor: A news anchor is a person who is in charge of presenting news stories on radio or television broadcasts. Aside from that, an anchor selects and analyses stories as well as conducts interviews with guests.
- Journalist: A journalist’s primary responsibility is to conduct research, document, write, and present news in an honest and ethical manner. A journalist spends a lot of time interviewing people, looking for information from other sources, and occasionally visiting the scene of a newsworthy event.
- Photographer: A photographer captures people, places, landscapes, food, and much more using artistic ability and technical skills. A photographer usually collaborates with clients to determine the type of images they require and how they intend to use them.
- Proofreader: A proofreader is a professional who is in charge of ensuring that any content published in a newspaper or magazine is free of errors. A proofreader goes over a copy and checks for spelling, grammatical, and typographical errors.
Benefits of Pursuing BA Mass Media
As the media is one of society’s most powerful pillars, B.M.M. provides candidates with a variety of career options. Communication, creativity, analytical, and problem-solving skills are required for those interested in pursuing a Bachelor of Mass Media. They must have a keen eye for detail. For candidates interested in the field of media, B.M.M. can open up a plethora of career opportunities. A B.M.M. graduate can work as a journalist for a major news organisation or as a writer. As a result, candidates with a B.M.M. degree have a variety of options.
Frequently Asked Questions
Ans: The majority of colleges that offer BMM courses offer internship and placement opportunities to students so that they can get hands-on training and experience.
Ans: Print journalism, electronic journalism, digital journalism or new media, advertising, and public relations are just a few of the top specialisations offered in BMM courses.
Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, and others are among the top professions chosen by BMM students.
BMM students’ starting salaries range from INR 10,000 to INR 25,000 per month, with salaries rising to INR 50,000 and higher with experience and depending on the medium or media platform.
BMM, or Bachelor of Mass Media, is a good graduation option for students who have strong communication skills and want to work in a variety of mass communication platforms and roles, such as journalism, news anchoring, radio or video jockeying, public relations, corporate communication, and advertising, among others.