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BA Media Studies: Course Details, Fees, Admission, Eligibility, Salary, Colleges

BA Media Studies: The Bachelor of Arts (BA) in Media Studies is a three-year undergraduate programme. The programme is designed to provide expertise in journalism and production with a focus on media and related studies. The goal of the course is to teach students the fundamentals of communication, media, journalism, reporting and editing, radio production, etc.

The minimum requirement for admission to this undergraduate programme is a 10+2 diploma from a recognised board with a minimum aggregate of 60%.Admission to this programme is competitive and based on a combination of merit and entrance exams. Some institutions, on the other hand, may require an interview before granting admission.

MGM College, Ramnarain Ruia College, School of Communication, and Christ University are some of the well-known colleges for BA in Media Studies, all of which are affiliated with Delhi University. In India, the average cost of this course is between INR 20,000 and INR 3 lakhs.Journalist, writer, editor, marketing director, digital content creator, and other jobs are available to BA in Media Studies graduates. Depending on individual skills and expertise, the average pay scale after completion of a course offered in India ranges from INR 1 lakh to INR 6 lakh or much higher.

Candidates have a good chance of getting a job in India’s government sectors, as well as opening their own veterinary clinics, working as professionals in the private sector, or working at research centres.

Overview of BA Media Studies

Level of Course Undergraduate
Full formBachelor of Arts
Duration of Course3 years
Examination typeSemester
Eligibility Criteria Passed 10+2 from a recognized board of secondary education
Process of Admission Based on marks scored in 10+2 (or) Entrance exam followed by an interview 
Average feeINR 10,000 – INR 3,00,000 (PA)
Average salaryINR 12,000 – INR 25,000 ( as a fresh graduate per month)
Top companies in placementsHindustan Times, The Times Group, The Pioneer, The Hindu, Malayala Manorama, The India Today Group, Outlook, Jagran Prakashan Group, NDTV, All India Radio (AIR), Doordarshan, India TV, Zee Network, Network 18, Indian Express, Star India, Sahara One Media & Entertainment Limited, Balaji Telefilms Limited
Different areas of workJournalist, writer, editor, digital content creator, radio jockey, marketing director, anchor, video producer, film publicist, professor.

Eligibility Criteria for BA Media Studies

Bachelor of Arts in Media Studies eligibility requirements are as follows:

  • Candidates must achieve a minimum of 50-60 percentile in any intermediate/+12 subject, as certified by a recognised educational board.
  • Candidates for admission to some colleges and universities must be 17 years old at the time of application.
  • Candidates with reservations should submit the required documents in order to qualify for some benefits under the government’s guidelines.
  • Only a few colleges and universities may administer entrance exams. To be admitted, candidates must pass this test.

Admission Process for BA Media Studies

The BA in Media Studies admissions process varies by college. Some colleges hold entrance exams for admission and select students based on their test scores, whereas others admit students based on merit and a personal interview.

Admissions by Direct Entry

  • Go to the college’s official website and fill out an application.
  • Go to the application form and fill it out.
  • Please include all of your academic information.
  • The application fee must be paid.
  • Fill out the form and submit it.

Admission by Entrance Exam

  • Go to the college’s official website and fill out an application.
  • Go to the application form and fill it out.
  • Give your academic information.
  • For verification and admit cards, provide the candidate’s email address and phone number.
  • The application fee must be paid.
  • Fill out the application form and send it in.
  • Take a look at your admit card.

Entrance Exams for BA Media Studies

The majority of entrance exams for Bachelor of Arts [Ancient History] admission are held at the national, central, and state levels.

  • CUCET: The Central University of Rajasthan (CUR) administers a combined national-level entrance exam for admission to graduate, post-graduate, and research programmes.
  • DUET: The National Testing Agency administers the DUET entrance exam on behalf of Delhi University for admission to graduate, post-graduate, and doctoral programmes.
  • BHU UET: The Banaras Hindu University conducts the BHU UET exam every year for admissions to various graduate and post-graduate programmes.
  • PU CET: Every year, Panjab University holds a Panjab University Common Entrance Test (PU CET) to admit students to Bachelor’s and Master’s Degree programmes.

Preparation Tips for BA Media Studies

  • Candidates taking the entrance exam should be well-versed in the fundamental concepts of the entrance exam.
  • It’s always a good idea to go over all of the previous year’s question papers for the course and thoroughly practise them.
  • Because some entrance exams are subjective and candidates must have a good command of the concepts, candidates should consult books to clear their basic concepts.
  • They can seek assistance from a variety of coaching centres that provide knowledge to assist candidates in passing the entrance exam.
  • Create an ideal study plan to evaluate your entire study pattern.

Benefits of Studying BA Media Studies Course

  • Bachelor of arts is generally regarded as the most comfortable stream due to the abundance of colleges/universities, courses, and affordability for the majority of the population.
  • It offers more job opportunities, higher education opportunities, and a wealth of knowledge and potential. Jobs and salaries may differ depending on the specialised course and the educational board through which it is pursued.
  • Because of its career-oriented nature, a bachelor’s degree in Media Studies has grown in popularity in recent years.
  • Communication, critical studies, and marketing are the three major components of a Bachelor of Arts in media studies programme.
  • One can develop an interest in one or all three of these areas. Critical studies enable a student to examine the evolution of the media from ancient times to the present.
  • The idea of expanding media technology is central to communication and marketing.

Top Colleges for BA Media Studies

In India, many colleges offer this course. The following are some of the best colleges that offer this programme:

Name of the collegeAnnual fees
Symbiosis center for media and mass communicationINR 1,00,000
Altius Institute of Universal StudiesINR 41,500
IAAN School of Mass CommunicationINR 90,000
St. Francis collegeINR 10,000
Sacred Heart CollegeINR 6,170
Makhanlal Chaturvedi National University of Journalism and CommunicationINR 22,000
Institute of Mass Communication and Media TechnologyINR 10,000

Admission Tips for BA Media Studies in Top Colleges

Here are some steps to take to ensure that you get into a good college:

  • Get good grades in high school because they will determine whether or not you are eligible.
  • Spend time focusing on how to do well on the entrance exam by practising previous question papers in advance.
  • Make an early decision on which college you want to attend and conduct thorough research on their requirements and admissions process.
  • Keep an eye on the deadlines and application deadlines so you don’t miss out on any important information.
  • Prepare a complete, bullet-proof strategy for surviving the interview round.

Syllabus for BA Media Studies

Semester ISemester II
Science of Communication- I
Communicative Hindi- I
SociologyPrinciples of Writing
Computer Applications- I
Science of Communication- II
Communicative Hindi- II
Communication Technology
Computer Applications- II
Semester IIISemester IV
History of Print Media
Communicative English
Political Science
News Writing
Print Production
History of Electronic Media
Communicative English-II
EconomicsReporting and Editing
Radio Production
Semester VSemester VI
Media Management
Media Laws and Ethics
New Media
Television Production
Global Media
Communication research
Media, Society, and Culture
Public Relations
Multimedia Production
Language Paper (optional) for foreign students

Recommended Books for BA Media Studies

Name of the bookAuthor
Manufacturing consentNoam Chomsky and Edward S. Herman
Understanding MediaMarshall McLuhan
Convergence cultureHenri Jenkins
Amusing ourselves to deathNeil Postman

Course Comparison: BA Media Studies vs BSc Mass Communication

DegreeBA Media StudiesBSC Mass Communication
Full form of the courseBachelor of ArtsBachelor of science
Duration 3 years3 years
Type of courseUnder graduation degreeUnder graduation degree
Number of specializations available4849
Course detailsIt is a combination of subjects that prepares a candidate to adapt to changing employer demands. It improves the candidate’s ability to communicate, research, and analyse information. A BA student’s primary source of income is teaching.It provides an overview of all subjects related to the Mass Communication field of study. The focus of Mass Communication is on providing the fundamental knowledge needed to pursue a career in the field.
EligibilityAll students who qualify 10+2 with a minimum of 50% aggregate.All students who qualify 10+2 with a minimum of 50% aggregate.
The top college in IndiaDelhi University, MGM College, Ramnarain Ruia College, School of Communication, Christ University, etc.Govinda Business School, Xavier University, Pacific University, AAFT School of Mass Communication, etc.
Average course fee (P.A)INR 4,000 – INR 65,000INR 25,000 – INR 80,000
Average salary (P.A)INR 2,60,000 – INR 7,00,000INR 3,00,000 – INR 7,00,000

Career Opportunities and Job Profiles in BA Media Studies

  • One can get a professional job after earning a bachelor’s degree in media studies. Many companies give fresh graduates opportunities; while this may not result in a high salary, it does provide opportunities to develop skills and gain valuable work experience.
  • Marketing, producer, manager, journalist, editor, event manager, director, and other positions are available.
  • A student who wants to work and study can choose long-distance learning, which allows them to work and study from home at the same time.
  • In long-distance learning, a candidate must appear on the day of exams or when required by the college.
Job ProfileAnnual Salary
JournalistINR 1.8-3.6 Lakh
WriterINR 1.8-5 Lakh
EditorINR 1.2-4.5 Lakh
Marketing DirectorINR 2.5-4 Lakh
Digital Content CreatorINR 3-6Lakh

Scope of BA Media Studies

A student who completes the course can work in the fields of digital games, graphic design, animation, and publishing. High-end professionals are required for the creation of innovative media such as computer gaming, audio-visuals, social software, IT, and mobile services, as the demand for digital graphics and animation grows by the day.

  • MA: It is a postgraduate graduate programme that lasts between one and three years. Working professionals who want to advance quickly in their careers and expand their areas of expertise pursue an MA. 
  • PhD: A PhD is the second programme of choice for students who want to continue in the same field of education. It is a three- to five-year programme with eligibility requirements including a master’s degree in a related field.

Frequently Asked Questions

What is the starting salary for a bachelor’s degree holder?

After completing a Bachelor of Arts, a graduate’s minimum salary is INR 24,600. The salary paid is usually determined by the company and the work performed.

Is it possible for me to pursue journalism after completing my BA?

To become a journalist, a student must enrol in a bachelor’s programme in mass communication. He or she must have excellent communication and analytical skills, as well as be current on current events.

What are some of the drawbacks of media studies?

A bachelor’s degree in media studies leads to individualism, which means the candidate must rely on himself or herself and spend a lot of time online because the media is constantly changing.

Is it possible for a student to pursue an MA in a field other than media studies despite having a BA in media studies?

Yes, a student with a BA in media studies can pursue any field in MA. To be admitted to the MA programme in the required stream, he or she must pass the required tests.