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Advanced Diploma in Marketing: Admission Processes, Career Prospects and Colleges

The Advanced Diploma in Marketing is a two-year diploma programme that focuses on marketing management, market research, customer behaviour, and sales. The program is one or two years in duration and covers the following topics: marketing fundamentals, sales and distribution management, business communication, market research, international marketing, advertising and public relations, and so on.

Qualified students will gain practical skills that will allow them to advance their careers within their respective professional fields. A diverse range of students from a variety of backgrounds and occupations will find the course to be of interest, as will those who wish to improve their knowledge and develop their careers. The student should have passed the 10+2 examination with a minimum of 50% marks from a recognised board in order to be considered. The majority of students are admitted to various colleges based on the merit marks they received throughout their previous higher educational experience. It is estimated that the average tuition expense for an advanced diploma in a marketing programme in India is approximately INR 45,000. It varies between commercial and public sector organisations.

Advanced diploma in marketing students can pursue a variety of high-level positions such as Marketing Manager, Advertising Manager, marketing executive and sales manager among others after completing the programme. The average salary paid to graduates of the Advanced Diploma in Marketing programme in India starts at INR 9 Lacs and rises as the candidate’s skills and experience grow. Graduates who are interested in furthering their education in the related subject can pursue further degree courses from a variety of educational institutions.

What is an Advanced Diploma in Marketing?

Advanced Diploma in Marketing programmes is designed to assist students in attaining detailed knowledge of marketing and related topics. The curriculum is basically a compilation of several sales and marketing sectors and their basic applications in real-world enterprises.

Foundations of marketing, sales and distribution, management, customer behaviour, communication skills, and other topics are taught in-depth in the Advanced Diploma in Marketing course. Advance diploma in marketing courses creates a space where learners may learn practical sales and marketing abilities. It gives students a wealth of information that allows them to become more efficient in other industries such as advertising and finance, as well as obtain valuable experience and become more accessible throughout their careers.

Highlights of the Advanced Diploma in Marketing

Level of StudyUndergraduate Diploma
Course Duration 1 Year
Eligibility Criteria12th examinations from a recognised board, 50 per cent aggregate
The Admissions ProcedureMerit-based /entrance exam-based
Fees for the courseINR 45,000
Examination typeSemester/ annual
Top PositionsAn advertising and marketing executive and a sales manager are all examples of marketing professionals.
Best recruitersEducators in the field of digital marketing, e-commerce enterprises, academic institutions, as well as public and private sector organisations.
Average Fresher SalaryINR 8 Lacs

Admissions to the Advanced Diploma in Marketing

Admission to the Advanced Diploma in Marketing programme is determined by a combination of an entrance examination and academic achievement at the undergraduate level. The admissions procedure for the programme is outlined below:

  • Complete the application form: Check the websites of the individual colleges/institutes and complete the application form; however, before doing so, carefully read the instructions to ensure that the form is filled out correctly.
  • Documents necessary are as follows: The form that must be completed Various documents, such as an Aadhaar card, a Pan card, pictures, and a score card, among others.
  • Before submitting the final version, double-check the following: Make sure there are no errors on your admission form before submitting it in its final version.
  • Make a payment by completing the following steps: Payment of fees should be completed in the online manner when the admission form has been filled out completely.
  • Confirmation slip to be printed: Following the completion of the payment, the candidate should print a copy of the final confirmation page for future reference.
  • Through an offline technique, students can apply for admission to universities and colleges without having to go through the process of filling out an application form and submitting it.

Eligibility Requirements for an Advanced Diploma in Marketing

  • Candidates must have completed their 10+2 or equivalent with at least 50 percent aggregate marks or an equivalent CGPA from a recognised board in order to be considered for admission.
  • Students who have work experience have a greater chance of being given preference over their peers. Additionally, they can join after completing the Diploma programme.
  • A good score in Entrance Examinations, as well as good rankings and cutoff scores in university-level entrance examinations, may be required for admission to some institutions or schools.

Guidelines for Obtaining an Advanced Diploma in Marketing College

  • Candidates should devote significant time and effort to preparing for the entrance exams because the results of these exams might determine admission to a top college.
  • By browsing the websites of schools and universities, you may find out about their reviews and placements. It will give you more confidence in your decision to apply for admission to that particular college.
  • Know the exam paper pattern, syllabus, and topics covered for the entrance test conducted by the specific college to which you are applying in order to maximise your chances of getting into that college.
  • Because the syllabuses of different competitive tests may differ from one another, it is critical to thoroughly study the rules and analyse the paper pattern and the application process before applying for the exam in question.
  • Take the time to prepare for the personal interviews that will be performed by the college examination authority and that will be required by a number of elite universities.
  • All who achieved high marks and excelled in both the entrance and written examinations were admitted to the best management institutes in India.

Advantages of the Advanced Diploma in Marketing

Advanced Diploma in Marketing

The following are some of the benefits of pursuing an Advanced Diploma in Marketing:

  • Due to technological advancements, the need for a Diploma in Marketing is expanding. Due to the demand for working from home during the corona pandemic, the scope of the Marketing field expands.
  • An advanced diploma in marketing is one of the most in-demand and well-paying job paths for people who want to pursue their passion in the business world.
  • For both private and governmental firms and business sectors, average packages for Diploma in Marketing applicants are on the higher side.
  • The Marketing Curriculum is built in such a way that it assists students in gaining in-depth understanding of marketing and sales, as well as assisting candidates in becoming technically strong, enabled to tackle obstacles, and having a broad career.
  • Advanced diploma in Marketing education develops ethical consciousness,analytical attitude, innovative thinking, data analysis grasp of subject and behavioural awareness and understanding.
  • Students have amazing placements chances in governmental departments, business groups, multinationals etc.

Syllabus for the Advanced Diploma in Marketing

Subject-by-subject, the Advanced Diploma in Marketing degree syllabus might differ from one institute to the next. The following is a standard curriculum:

Semester ISemester II
Corporate FinanceDecision Sciences-I
Managerial Communication-IOperations Management
Financial AccountingManagerial Economics
Marketing ManagementOrganization Design
Semester III Semester IV
Business, Government and SocietyManagement Accounting
Managerial Communication-IICompetition & Strategy
MacroeconomicsDecision Sciences-II
Managing People and Performance in Organizations Competition & StrategyCompetition & Strategy

Leading Colleges in Advanced Diploma in Marketing

College NameAverage fees
Indian School of Business Management and Administration, Ahmedabad INR 14,900
Indian School of Business Management and Administration, HyderabadINR 14,900
Indian School of Management and Studies, MumbaiINR 22,900
Indian School of Business Management and Administration, GwaliorINR 14,900
Xavier’s Institute of Business Management Studies, BangaloreINR 13,900
Indian School of Management Studies, MumbaiINR 22,900
Orion Institute of Management and Technology, Vadodara INR 65,000

Job and Career Opportunities with an Advanced Diploma in Marketing

Advanced Diploma in Marketing is one of the outstanding salaries as compared to other diploma candidates depending on how soon they develop successfully in the area that is extremely intensely competitive and highly overcrowded.

Following presented are job profiles along with their average income:

Job ProfileAverage Annual Salary
Marketing Executive INR 3.6 LPA – 6 LPA
Marketing Consultant INR 3LPA- 5LPA
Marketing InternINR 1.8 LPA-2.5 LPA
Marketing Specialist INR 2.5 LPA-4.5LPA
Teachers/Lecturer INR 2 Lacs

Future Scope in Advanced Diploma in Marketing

Students from an Advanced Diploma in Marketing can opt for a job after obtaining their diploma or pursue higher education such as Masters or PhD. They also go for preparing numerous career competitive examinations. Brief details are presented below:

  • Researching Sector: individuals who have  significant Interest in the research field might go for different organisations to build or establish some unique revolutionary new approaches and environments.
  • Post Graduation: Students can choose for MBA degree, or any other masters course in the same profession that would provide greater opportunity for the them.
  • Competitive Examinations: Many students opted to go for competitive examination preparation such as Gate as well as other civil services, government and private sectors exams.
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Advanced Diploma Marketing FAQ’s

What is the different expertise required for an Advanced Diploma in Marketing course?

Certain skills including effective communication skills, listening, analytical thinking, Critical thinking skills are essential for an Advanced Diploma in Marketing programme.

Should I continue my Master courses after earning an Advanced Diploma in Marketing course?

Yes, of course, applicants who choose to go for studying a degree course would absolutely go for Post Graduation in a suitable profession after finishing their post-graduation.

What are the prerequisites for enrolling in an Advanced Diploma in Marketing programme?

Passing a 10+2 or equivalent in a relevant discipline from a recognised board with an aggregate of 60% is the minimum requirement for pursuing an Advanced Diploma in Marketing degree.

What are the typical costs associated with pursuing an Advanced Diploma in Marketing?

The approximate course fee ranges from INR 45,000 to INR 50,000.

Which types of jobs can you get after earning an Advanced Diploma in Marketing?

Marketing Specialist, Marketing Executive, Marketing intern, and other career titles are available.

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